The 'Pinkberry' Breakfast Line is Refreshing and Healthy
Courtney Scharf — June 27, 2012 — Lifestyle
Capitalizing on the popularity of its Greek yogurt, the 'Pinkberry' breakfast line is set to begin a test run in Boston.
'Pinkberry,' an exceedingly popular frozen yogurt chain, is expanding its products to compete with other yogurt franchises. This breakfast line would require locations to open up at 8 AM, and have customers change their understanding of the chain from a place that sells to desserts to one that dishes out early morning goods.
Though a risky move, this could be the change that keeps 'Pinkberry' ahead of the game in an increasingly competitive dessert industry. Integrating more protein-packed yogurt ingredients and healthful fruit into the mix, this change has the potential to attract health-conscious consumers.
'Pinkberry,' an exceedingly popular frozen yogurt chain, is expanding its products to compete with other yogurt franchises. This breakfast line would require locations to open up at 8 AM, and have customers change their understanding of the chain from a place that sells to desserts to one that dishes out early morning goods.
Though a risky move, this could be the change that keeps 'Pinkberry' ahead of the game in an increasingly competitive dessert industry. Integrating more protein-packed yogurt ingredients and healthful fruit into the mix, this change has the potential to attract health-conscious consumers.
Trend Themes
1. Expansion of Frozen Breakfast - The 'Pinkberry' breakfast line is looking to compete in the frozen breakfast market by offering healthy and refreshing options.
2. Shift Towards Health Consciousness - By integrating protein-packed yogurt ingredients and healthful fruit, 'Pinkberry' aims to attract health-conscious consumers.
3. Repositioning of Dessert Chains - By opening at 8 AM and offering morning goods, 'Pinkberry' is changing the perception of dessert chains and disrupting the industry.
Industry Implications
1. Frozen Breakfast - 'Pinkberry' is entering the frozen breakfast market by introducing its breakfast line.
2. Healthy Food - 'Pinkberry' is targeting health-conscious consumers with its protein-packed yogurt ingredients and healthful fruit.
3. Dessert Chains - 'Pinkberry' is repositioning itself within the dessert chain industry by offering morning goods and shifting its customers' understanding.
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