Now in Russia
laia martinell — March 21, 2007 — Business
References: pinktaxi.ru
Last April, Trend Hunter reported about the introduction of Pink Taxis in England. Now, Pink Taxis have expanded into Russia.
Tired of her bad experiences when taking a cab, an entrepreneur decided to do as her fellow- women in England: a taxi service for women or children. They pick you up, wait for you and drive you safely to your home! And of course, anything related to women is pink, very very pink but yet so design! Thus this helps to easily spot the pink cab.
Is it the beginning of a global trend for ultra segmented services? Imagine one day you can have taxis for Spanish people with its "flamenco" and a delicious "tapa" while driving to the airport; for Italian with its "peperoncino" and their specialised drivers that know everything about football; and so on... would not be something?
Tired of her bad experiences when taking a cab, an entrepreneur decided to do as her fellow- women in England: a taxi service for women or children. They pick you up, wait for you and drive you safely to your home! And of course, anything related to women is pink, very very pink but yet so design! Thus this helps to easily spot the pink cab.
Is it the beginning of a global trend for ultra segmented services? Imagine one day you can have taxis for Spanish people with its "flamenco" and a delicious "tapa" while driving to the airport; for Italian with its "peperoncino" and their specialised drivers that know everything about football; and so on... would not be something?
Trend Themes
1. Ultra-segmented Services - The introduction of pink taxis for women and children in Russia sparks the potential for specialized taxi services catering to different demographic groups.
2. Gender-focused Transportation - The expansion of pink taxis in Russia highlights a growing demand for transportation services specifically targeting women and children.
3. Design-focused Transport - The use of pink taxis in Russia demonstrates an opportunity for transportation services to differentiate themselves through creative and visually appealing design choices.
Industry Implications
1. Transportation - The transportation industry can explore the potential for specialized taxi services catering to different demographic groups, such as women and children.
2. Hospitality - The hospitality industry can consider incorporating gender-focused transportation services to enhance the safety and comfort of their guests.
3. Design - The design industry has an opportunity to create visually appealing transport options that stand out in the market, like the use of pink taxis for women and children.
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