Lyft Lets Riders Select Who They'd Prefer Their Driver to Be
Kanesa D — September 20, 2023 — Social Good
Lyft is releasing a new feature that allows passengers to specify whether they'd like a driver who identifies as a woman or nonbinary. Named 'Woman+ Connect,' the feature is intended to provide passengers with a comfortable driving experience by allowing them to choose who is in the vehicle with them. However, passengers aren't guaranteed a driver that fits their criteria - there is still a chance that one can be matched with a man.
A similar feature called 'Woman Rider Preference' was launched in 2022 for Australian customers. Currently, 'Women+ Connect' is expected to debut in Chicago, Phoenix, San Diego, and San Jose in the coming weeks.
“Lyft is rolling out an inclusive product at a time when so many companies are shying away from explicit inclusion of transgender and non-binary people,” Jay Brown, Human Rights Campaign’s Chief of Staff, stated in a Lyft blog post announcing the news. “Women+ Connect was built with intentionality to make rideshare better for women and non-binary riders. When rideshare is better for these folks, it’s better for everyone.”
Image Credit: StoryTime Studio
A similar feature called 'Woman Rider Preference' was launched in 2022 for Australian customers. Currently, 'Women+ Connect' is expected to debut in Chicago, Phoenix, San Diego, and San Jose in the coming weeks.
“Lyft is rolling out an inclusive product at a time when so many companies are shying away from explicit inclusion of transgender and non-binary people,” Jay Brown, Human Rights Campaign’s Chief of Staff, stated in a Lyft blog post announcing the news. “Women+ Connect was built with intentionality to make rideshare better for women and non-binary riders. When rideshare is better for these folks, it’s better for everyone.”
Image Credit: StoryTime Studio
Trend Themes
1. Gender-inclusive Transportation - Lyft's 'Woman+ Connect' feature allows passengers to choose a driver who identifies as a woman or nonbinary, providing a comfortable and inclusive experience.
2. User-driven Driver Selection - Lyft's new feature allows passengers to specify their preference for a driver's gender, empowering them with the ability to personalize their rideshare experience.
3. Inclusive Rideshare Solutions - Lyft's commitment to explicit inclusion of transgender and non-binary people with the 'Woman+ Connect' feature sets it apart from other companies, making rideshare better for everyone.
Industry Implications
1. Ridesharing - The 'Woman+ Connect' feature by Lyft represents a disruptive innovation opportunity that can redefine the ridesharing industry with its gender-inclusive approach.
2. Transportation - The user-driven driver selection feature introduced by Lyft has the potential to disrupt the transportation industry by empowering passengers to personalize their travel experiences.
3. Inclusion and Diversity - Lyft's inclusive approach and commitment to explicit inclusion of transgender and non-binary people in ridesharing present an opportunity to disrupt the industry norms and promote diversity and inclusivity.
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