These Pink Burgers are the Latest Menu Offering from KFC China
Katherine Pendrill — August 13, 2015 — Lifestyle
References: kfc.cn & thenanfang
KFC China is now selling a bizarre pink burger based on a popular anime series. While many fast food companies have tested colorful burger buns, none have managed to achieve a rose gold hue before.
These pink buns envelop KFC's new rose cheese roasted chicken leg burger. The pink burger is accompanied by a spicy version of the same sandwich, which features an ebony-hued bun of its own. According to some reports, the colorful burgers are related to a popular Japanese anime series called 'Puella Magi Madoka Magica.' The show is extremely popular in China and is well known for its distinct pink and black color scheme.
While the burgers may appear unappetizing to some, colorful fast food has become extremely popular in many Asian countries.
These pink buns envelop KFC's new rose cheese roasted chicken leg burger. The pink burger is accompanied by a spicy version of the same sandwich, which features an ebony-hued bun of its own. According to some reports, the colorful burgers are related to a popular Japanese anime series called 'Puella Magi Madoka Magica.' The show is extremely popular in China and is well known for its distinct pink and black color scheme.
While the burgers may appear unappetizing to some, colorful fast food has become extremely popular in many Asian countries.
Trend Themes
1. Colorful Fast Food - The popularity of colorful fast food in many Asian countries opens up opportunities for other fast food chains to explore unique and visually appealing menu offerings.
2. Cross-promotion with Pop Culture - The collaboration between KFC China and the popular anime series 'Puella Magi Madoka Magica' highlights the potential for cross-promotion between fast food chains and pop culture, creating a new marketing avenue.
3. Innovative Burger Buns - The successful creation of rose gold and ebony-hued burger buns by KFC China paves the way for other restaurants to experiment with different colors and flavors to attract customers with visually striking food innovations.
Industry Implications
1. Fast Food - Fast food chains can tap into the trend of colorful fast food and collaborate with pop culture to create unique and enticing menu items, targeting younger audiences.
2. Entertainment - By partnering with food brands and exploring cross-promotion opportunities, the entertainment industry can leverage their popular shows or characters to expand marketing reach and engage with fans in new and unexpected ways.
3. Food and Beverage Packaging - The success of KFC China's rose gold and ebony-hued burger buns demonstrates the demand for innovative food and beverage packaging solutions that can create visual appeal and enhance the overall dining experience.
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