Warby Parker Offered a Pinhole Projection Template and More
Alyson Wyers — August 23, 2017 — Marketing
References: warbyparker & psfk
Yesterday, for the first time in 99 years, the United States experienced a total solar eclipse, requiring tools like a pinhole projector or special glasses to view the extraordinary astronomical event. While streaming services and other aspects of the economy are reported to have suffered, companies like eyewear brand Warby Parker capitalized on the eclipse by creating experiences that enabled everyone to participate.
Their site explains "as champions of sharp vision, we want to help everyone see this cross-country celestial spectacle as clearly and safely as possible." They did this through a downloadable DIY pinhole projector template, free eclipse glasses in store from August 1 to 21, a Facebook-focused contest to watch it in Nashville and a link to NASA for people to educate themselves.
Their site explains "as champions of sharp vision, we want to help everyone see this cross-country celestial spectacle as clearly and safely as possible." They did this through a downloadable DIY pinhole projector template, free eclipse glasses in store from August 1 to 21, a Facebook-focused contest to watch it in Nashville and a link to NASA for people to educate themselves.
Trend Themes
1. DIY Eclipse Experiences - The rise of DIY eclipse experiences have disrupted traditional ways of experiencing astronomical events, creating opportunities for companies to offer innovative solutions that cater to the consumer's need for participation and personalization.
2. Astro-education Campaigns - Companies who collaborate with space scientists or organizations and offer comprehensive astro-education campaigns for consumers are able to stand out in the market by creating unique and educational experiences for their consumers.
3. Virtual Reality Eclipse Viewing - The use of virtual reality in viewing eclipses have created new opportunities for luxury brands to offer unique and exclusive experiences to consumers who are unable to participate physically, offering premium comfort and convenience.
Industry Implications
1. Eyewear Industry - Eyewear companies can capitalize on eclipse events by offering branded, safety-focused tools such as glasses and pinhole projectors that cater to the consumer's safety and viewing needs.
2. Online Streaming Industry - Companies can offer innovative experiential services to consumers, such as hosting virtual eclipse events through online streaming platforms, to cater to viewers who are unable to participate physically.
3. Tourism Industry - The tourism industry can offer premium experiential packages to eclipse events, such as virtual reality viewing experiences or guided tours with space scientists, catering to consumers who are searching for unique travel experiences and adventure.
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