Whittard of Chelsea Pina Colada Hot Chocolate is Limited-Edition
Michael Hemsworth — April 29, 2022 — Marketing
The Whittard of Chelsea Pina Colada hot chocolate has been announced by the brand as a limited-edition product to celebrate the summer season. The product boasts a white hot chocolate case along with the fruity, creamy flavor of coconut. The product is suitable for being enjoy hot, but can also be enjoyed cold or even in a milkshake to make it perfect for warm weather enjoyment.
Senior Buyer - Flavored Drinks, Coffee and Confectionery Harvy Woodcock commented on the new Whittard of Chelsea Pina Colada hot chocolate saying, "For our new summer 2022 hot chocolate, we brainstormed popular flavours that people love during summer and Pina Colada was one of them! Hot or cold, our limited edition Pina Colada hot chocolate will bring the flavour of summer to your tastebuds.”
Senior Buyer - Flavored Drinks, Coffee and Confectionery Harvy Woodcock commented on the new Whittard of Chelsea Pina Colada hot chocolate saying, "For our new summer 2022 hot chocolate, we brainstormed popular flavours that people love during summer and Pina Colada was one of them! Hot or cold, our limited edition Pina Colada hot chocolate will bring the flavour of summer to your tastebuds.”
Trend Themes
1. Summer-themed Hot Chocolate - Integrate summer-inspired flavors to hot chocolate products to cater to seasonal cravings.
2. Versatile Hot Chocolate Products - Create hot chocolate products that can be enjoyed both hot and cold to cater to different customer preferences.
3. Limited-edition Hot Chocolate Products - Release limited-edition hot chocolate products to create a sense of urgency, exclusivity and uniqueness to attract consumers.
Industry Implications
1. Beverage Industry - Innovate in the hot chocolate category by releasing summer-themed flavors and versatile products.
2. Seasonal Retail Industry - Collaborate with hot chocolate brands to release limited-edition products and create exclusive seasonal offerings.
3. Confectionery Industry - Explore hot chocolate products with a twist to innovate in the confectionery industry and increase product offerings.
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