Pinterest's 'Pin Collective' Connects Brands and Content Creators
Laura McQuarrie — September 22, 2017 — Business
References: business.pinterest & wersm
Last year, the 'Pin Collective' was created from Pinterest's Studio team and its external network of Pinterest content creators has been so successful, it is launching an entire platform devoted to facilitating even more collaborations.
Pin Collective is now available to all advertisers through its custom platform, making it possible for brands and agencies to create fitting Pinterest campaigns in the span of just 10 to 14 days.
On the platform, brands are able to submit a brief and then review applications from potential content creators. Once a collaborator has been selected, communication unfolds on the platform to see the project to completion. As it stands, Adidas Originals has already made use of the platform in collaboration with Liz Chernett, who photographed 12 stylish images to show off the brand's versatile Stan Smith shoe.
Pin Collective is now available to all advertisers through its custom platform, making it possible for brands and agencies to create fitting Pinterest campaigns in the span of just 10 to 14 days.
On the platform, brands are able to submit a brief and then review applications from potential content creators. Once a collaborator has been selected, communication unfolds on the platform to see the project to completion. As it stands, Adidas Originals has already made use of the platform in collaboration with Liz Chernett, who photographed 12 stylish images to show off the brand's versatile Stan Smith shoe.
Trend Themes
1. Collaborative Pinboard Networks - Pinterest's Pin Collective is launching a platform to facilitate collaborations between brands and content creators, creating new opportunities for advertising and influencer marketing.
2. Speedy Campaign Creation - With the Pin Collective platform, brands and agencies can create Pinterest campaigns in as little as 10 to 14 days, posing a disruptive challenge to traditional advertising services.
3. Verticalized Content Platforms - Platforms like Pin Collective signify a shift towards creating targeted, verticalized content for specific audiences, opening up opportunities for specialized content creators and influencers.
Industry Implications
1. Marketing and Advertising - Platforms like Pin Collective offer innovative solutions for marketing campaigns through the ability to quickly collaborate with content creators and influencers.
2. Social Media - Social media platforms such as Instagram, Snapchat and TikTok are becoming increasingly important channels for brands to reach new audiences and collaborate with influencers.
3. E-commerce - E-commerce retailers can take advantage of collaborative pinboard platforms to create targeted and visually engaging campaigns to showcase their products to potential customers.
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