Pierre David Turns People Into Paint Chips
Jason Soy — July 5, 2011 — Art & Design
References: pierredavid.net & designlov
Maybe Pierre David is commenting on how people in society are now treated as commodities, or maybe I'm just reaching for meaning, but this swatch fan featuring males of different ages, builds, and ethnicities is sure to get viewers thinking.
Pierre David is a French artist who has an impressive career spanning two decades. Perhaps the most stunning part of this human paint chip fan is that it actually corresponds with paint cans that feature each male model. I'm curious as to what Pierre David put into those paint cans. Hopefully, no one was harmed in the production of these artistic works.
Implications - Consumers are fascinated when everyday objects that are recontextualized for other purposes. This engagement occurs because it uses something consumers are already familiar with, but forces them to reevaluate their relation towards those objects. Corporations can similarly utilize abstract design elements on existing products to engage consumers.
Pierre David is a French artist who has an impressive career spanning two decades. Perhaps the most stunning part of this human paint chip fan is that it actually corresponds with paint cans that feature each male model. I'm curious as to what Pierre David put into those paint cans. Hopefully, no one was harmed in the production of these artistic works.
Implications - Consumers are fascinated when everyday objects that are recontextualized for other purposes. This engagement occurs because it uses something consumers are already familiar with, but forces them to reevaluate their relation towards those objects. Corporations can similarly utilize abstract design elements on existing products to engage consumers.
Trend Themes
1. Human Swatch Fans - The trend of using everyday objects in unconventional ways can inspire creative marketing opportunities for corporations.
2. Paint Model Correspondence - The trend of matching human models to paint colors can inspire product collaborations in the fashion and home décor industries.
3. Abstract Design Elements - The trend of utilizing abstract design elements can create new opportunities for artists and designers to collaborate on innovative marketing campaigns.
Industry Implications
1. Fashion - Fashion brands can collaborate with artists to produce unique color palettes for their collections.
2. Home Décor - Home décor companies can utilize human models as inspiration for paint and wallpaper color options.
3. Design - Design agencies can incorporate abstract design elements into their branding and marketing campaigns to differentiate their clients' products and services.
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