Designers Pierre and Damien Create Unique Font Using the iQ Car
Designers Pierre and Damien, in collaboration with race car driver Stef Van Campenhoudt, have created a special kind of font through skilled driving and special programs. The Toyota iQ car is fitted with a camera and ready to write.
The camera tracks four points on the corners of the Toyota iQ by way of colorful stickers. The camera above, mounted to a crane, takes those points and delivers them to software that creates the shapes, punctuation and all-important letters and numbers that make up a font.
The font can be downloaded here
The camera tracks four points on the corners of the Toyota iQ by way of colorful stickers. The camera above, mounted to a crane, takes those points and delivers them to software that creates the shapes, punctuation and all-important letters and numbers that make up a font.
The font can be downloaded here
Trend Themes
1. Interactive Car Design - Using cameras and software to create unique fonts through skilled driving and special programs.
2. Creative Branding Techniques - Developing unconventional methods, such as car-ligraphy, to create unique and engaging brand fonts.
3. Technology-driven Typography - Utilizing advanced technology, like cameras and software, to revolutionize the creation of fonts.
Industry Implications
1. Automotive - Exploring innovative ways to incorporate technology and design aesthetics into cars, such as using cameras for artistic purposes.
2. Graphic Design - Adopting new techniques and technologies, such as car-ligraphy, to create visually compelling typography and branding for clients.
3. Advertising and Marketing - Embracing creative branding techniques, like car-ligraphy, to captivate audiences and differentiate from competitors.
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