The Pie, Pie My Darling Donut Helps Support Big Brothers Big Sisters
Katherine Pendrill — October 16, 2019 — Social Good
References: qsrmagazine
'Tis (nearly) the season of giving, which is why Voodoo Doughnut has rolled out a charitable new creation called the 'Pie, Pie My Darling' donut.
The Pie, Pie My Darling donut is part of a charitable campaign launched by Voodoo Doughnut, in partnership with Big Brothers Big Sisters. The Pie, Pie My Darling donut is a seasonal creation inspired by blueberry pie. The fluffy filled donut boasts a blueberry stuffing on the inside and a dusting of cinnamon sugar on the outside.
For each donut sold, a portion of the proceeds will go directly to Big Brothers Big Sisters, which is an organization dedicated to youth mentorship. As Cynthia Thompson of Big Brothers Big Sisters Columbia Northwest explains, "When customers purchase the new Pie, Pie My Darling doughnut, they are helping Big Brothers Big Sisters recruit more volunteers and build impactful, long-lasting mentoring relationships that empower youth to reach their potential."
Image Credit: Voodoo Doughnut.
The Pie, Pie My Darling donut is part of a charitable campaign launched by Voodoo Doughnut, in partnership with Big Brothers Big Sisters. The Pie, Pie My Darling donut is a seasonal creation inspired by blueberry pie. The fluffy filled donut boasts a blueberry stuffing on the inside and a dusting of cinnamon sugar on the outside.
For each donut sold, a portion of the proceeds will go directly to Big Brothers Big Sisters, which is an organization dedicated to youth mentorship. As Cynthia Thompson of Big Brothers Big Sisters Columbia Northwest explains, "When customers purchase the new Pie, Pie My Darling doughnut, they are helping Big Brothers Big Sisters recruit more volunteers and build impactful, long-lasting mentoring relationships that empower youth to reach their potential."
Image Credit: Voodoo Doughnut.
Trend Themes
1. Charitable Donut Creations - The trend of creating unique donut flavors to support charitable causes presents opportunities for businesses to give back to their communities and build brand loyalty through social responsibility.
2. Seasonal Offerings for a Cause - The trend of offering seasonal products that support charitable causes can create a sense of urgency and exclusivity, leading to increased customer engagement and sales while making a positive social impact.
3. Partnerships for Social Good - The trend of partnering with non-profit organizations to support youth mentorship and other charitable causes offers businesses opportunities to positively impact their communities and build meaningful relationships with customers and stakeholders.
Industry Implications
1. Food and Beverage - The food and beverage industry can take advantage of the trend by creating unique flavors and products to support social causes, building customer loyalty through corporate social responsibility.
2. Non-profit - Non-profit organizations can partner with businesses to create mutually beneficial relationships that not only support charitable causes, but also increase visibility and awareness for both organizations.
3. Marketing and Advertising - The marketing and advertising industry can play a role in promoting charitable partnerships between businesses and non-profits, helping to build brand recognition and social responsibility while making a positive impact.
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