The New Pictionary Advertisements by Ogilby & Mather are Ageless Fun
Allison Love — May 17, 2010 — Marketing
References: ogilvy & adsoftheworld
The newest Pictionary advertisements for the classic boardgame are personalized and hilarious. The ads feature normal people (from a grandfather to a young kid) and their interpretations of drawings from the Pictionary game.
One of the hilarious Pictionary Advertisements depicts a grandfather's interpretation of a Miss Universe winner. He draws her as a blonde bombshell with a large chest and pink dress on. The grandfather stands next to his creation with a sheepish grin on his face, highlighting the agelessness of the game. The ads are illustrating the fun and creative side of Pictionary, showing how anything can be drawn with a little imagination.
One of the hilarious Pictionary Advertisements depicts a grandfather's interpretation of a Miss Universe winner. He draws her as a blonde bombshell with a large chest and pink dress on. The grandfather stands next to his creation with a sheepish grin on his face, highlighting the agelessness of the game. The ads are illustrating the fun and creative side of Pictionary, showing how anything can be drawn with a little imagination.
Trend Themes
1. Personalized Advertising Campaigns - Opportunity to create unique and memorable advertisements that connect with consumers on a personal level.
2. Humorous Marketing - Opportunity to use humor to connect with audiences and create a positive brand image.
3. Nostalgic Branding - Opportunity to tap into the sentimental value of classic board games and appeal to consumers' fond memories of childhood.
Industry Implications
1. Marketing and Advertising - Innovative advertising campaigns like Pictionary's can disrupt the industry and set a new standard for creative and engaging ad content.
2. Board Game Industry - Bringing new life to classic board games through innovative marketing campaigns like Pictionary's can drive renewed interest and sales in the industry.
3. Toy Industry - By promoting the creative and imaginative aspects of board games like Pictionary, the industry can tap into a market of children and adults seeking entertaining ways to develop and express their artistic abilities.
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