Unicorn Dr. Pepper is Available as Part of the 'Pick Your Pepper' Campaign
Katherine Pendrill — June 27, 2018 — Lifestyle
As part of its ongoing 'Pick Your Pepper' campaign, Dr. Pepper has debuted unicorn-clad sodas. With unicorn-themed snack, stationary, and decor already available, it seems only fitting to have a soda branded with the colorful mythical creature.
The Pick Your Pepper campaign is a summer promotion that involves a wide variety of quirky labels, each of which is designed to match the personalities of different consumers. So far the labels have included hilarious cartoon lamas, retro space designs, and toothy shark motifs. Now fans can also get their hands on bottles with mythical unicorn rearing against a bright purple background. Fans can even score a free Unicorn Dr. Pepper T-shirt if they buy three participating 12-packs or 7.5-ounce can packs of the soda.
Image Credit: @junkfoodmom.
The Pick Your Pepper campaign is a summer promotion that involves a wide variety of quirky labels, each of which is designed to match the personalities of different consumers. So far the labels have included hilarious cartoon lamas, retro space designs, and toothy shark motifs. Now fans can also get their hands on bottles with mythical unicorn rearing against a bright purple background. Fans can even score a free Unicorn Dr. Pepper T-shirt if they buy three participating 12-packs or 7.5-ounce can packs of the soda.
Image Credit: @junkfoodmom.
Trend Themes
1. Unicorn-themed Products - A trend for creating products with unicorn designs is on the rise, presenting an opportunity to expand the product line for companies.
2. Personalization - Dr. Pepper's Pick Your Pepper campaign celebrates individuality with consumer-tailored labels, opening opportunities for brands to offer customized products.
3. Limited-time Special Deals - Dr. Pepper’s promotion of offering a free t-shirt for buying three participating product units adds an incentive element to limited-time deals that companies could implement in their business model
Industry Implications
1. Beverage Industry - Innovation in beverage branding can lead to unique and eye-catching designs as seen in Dr. Pepper's Pick Your Pepper campaign.
2. Retail Industry - The popularity of unicorn-themed products offers retailers an opportunity to expand their product line and to offer personalization.
3. Promotion Industry - Companies can incorporate a limited-time special deal aspect to their promotions, similar to Dr. Pepper’s Pick Your Pepper campaign, to incentivize customers to participate.
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