SkinCeuticals' Phyto A+ Brightening Treatment is Non-Irritating
Laura McQuarrie — February 23, 2022 — Fashion
References: SkinCeuticals & prnewswire
SkinCeuticals is expanding its Phyto product portfolio with a brand-new launch that gently brightens skin, the Phyto A+ Brightening Treatment. Unlike many brightening treatments that rely on acids, Hydroquinone and Retinoids, which are effective yet sometimes harsh, this innovative formula brightens and clears without irritation.
Created for all skin tones, the brightening treatment is beneficial for rebalancing skin to support radiance, texture, clarity and smoothness with ingredients like 2% Alpha Arbutin, 3% Azelaic Acid and a redness-reducing 5.75% Phyto Botanical Blend. As part of a clinical study, the product was proven to be effective for reducing post-blemish marks, smoothing rough skin texture and reducing pore-clogging surface oil. "We have seen a rise in demand for bright, clear, and smooth skin, without the irritation and counterindications that often accompany the correction," says Stephanie Kramer, US General Manager of SkinCeuticals.
Created for all skin tones, the brightening treatment is beneficial for rebalancing skin to support radiance, texture, clarity and smoothness with ingredients like 2% Alpha Arbutin, 3% Azelaic Acid and a redness-reducing 5.75% Phyto Botanical Blend. As part of a clinical study, the product was proven to be effective for reducing post-blemish marks, smoothing rough skin texture and reducing pore-clogging surface oil. "We have seen a rise in demand for bright, clear, and smooth skin, without the irritation and counterindications that often accompany the correction," says Stephanie Kramer, US General Manager of SkinCeuticals.
Trend Themes
1. Gentle Brightening Skincare - Innovative formulas that brighten and clear without irritation are disrupting the skincare industry.
2. Botanical-based Skincare - Increasingly popular plant-based ingredients such as the Phyto Botanical Blend are disrupting the skincare industry.
3. Clinical Studies for Skincare Effectiveness - Consumers are demanding skincare products that have been proven effective through clinical studies, leading to a disruptive innovation opportunity for skincare brands.
Industry Implications
1. Skincare - SkinCeuticals' Phyto A+ Brightening Treatment is disrupting the skincare industry with its innovative, gentle, and effective formula.
2. Cosmetics - Botanical-based ingredients like the Phyto Botanical Blend are disrupting the cosmetics industry with their natural and effective properties.
3. Clinical Research - The rise in demand for clinically-proven skincare products presents a disruptive innovation opportunity for the clinical research industry.
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