The Photographic Dictionary
Marissa Brassfield — January 2, 2009 — Pop Culture
References: thephotographicdictionary.org & notcot.org
The Photographic Dictionary is excellent for visual learners and art fans alike. In addition to concise definitions of words, the Photographic Dictionary adds an appropriate photograph.
The Photographic Dictionary is equally a beautiful art compilation and useful tool. Here are the words associated with the images in the gallery, in order: absence, ache, airport, broken, lolita, love, refrigerator, teen idol, tennis, tentacles.
Implications - The featured trend is a good example of creating images that have meaning behind them. All advertisements should be clear and easy to understand. The viewer should know what the product or service being marketed is within seconds of looking at the advertisement. Ads that feature images that people can easily connect with is a great way to send a clear message to consumers.
The Photographic Dictionary is equally a beautiful art compilation and useful tool. Here are the words associated with the images in the gallery, in order: absence, ache, airport, broken, lolita, love, refrigerator, teen idol, tennis, tentacles.
Implications - The featured trend is a good example of creating images that have meaning behind them. All advertisements should be clear and easy to understand. The viewer should know what the product or service being marketed is within seconds of looking at the advertisement. Ads that feature images that people can easily connect with is a great way to send a clear message to consumers.
Trend Themes
1. Visual-based Marketing - Creating marketing campaigns that utilize imagery as the primary communication tool for conveying meaning and messaging to customers.
2. Visual Dictionary - Developing a dictionary that utilizes pictures as a medium for conveying the meanings rather than words, particularly because of its usefulness for visual learners.
3. Artistic Marketing Collateral - Creating marketing collateral that doubles up as art displays, thus making it aesthetically pleasing and useful as well.
Industry Implications
1. Advertising - Utilizing striking imagery in advertising - instead of just plain text - to capture the attention of potential customers and convey the intended message more quickly and efficiently.
2. Education - Developing teaching aids such as dictionaries and textbooks that are more visually appealing and thus effective for visual learners.
3. Art and Photography - Making use of visual mediums to not only capture the intended message, but also evoke emotions that resonate with customers on a deeper level.
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