Fashion Spy — October 1, 2006 — Fashion
References: modadome & designspotter
New York designers Natalya Bagrova and Timothy Showalter have created a fashion line of photo print apparel. The line, Suva, uses their own photographs to create limited edition tops, dresses, skirts and jackets. As the two describe in their online journal, "Suva explores the beauty of the world through photography on fashion . . . Suva's unique clothing line showcases their collection of photographs taken while traveling throughout the world. From a hidden tavern in Venice, to the temples of Angkor Wat in Cambodia, to a vintage car on Route 66, Suva's vision reflects the stories inherent in the world around us as well as a personal vision."
Trend Themes
1. Photo Print Apparel - Disruptive innovation opportunity: Explore partnerships with photographers to create exclusive photo print fashion lines.
2. Limited Edition Fashion - Disruptive innovation opportunity: Collaborate with artists to produce limited edition clothing collections that incorporate unique designs and storytelling.
3. Travel-inspired Fashion - Disruptive innovation opportunity: Develop a fashion line that incorporates photography showcasing different travel destinations, capturing the essence of the world.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Implement sustainable and eco-friendly manufacturing processes to create photo print apparel.
2. Art - Disruptive innovation opportunity: Create platforms for artists to collaborate with fashion designers, merging art and fashion.
3. Photography - Disruptive innovation opportunity: Develop partnerships with fashion brands to showcase photographers' work on clothing, expanding their reach and visibility.
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