Groove Garage's Phone Case Clothing Takes the Shape of a Schoolgirl Uniform
Laura McQuarrie — July 10, 2014 — Tech
References: groove-garage.jp & en.rocketnews24
Most people opt to put a case on their smartphones for an extra layer of protection, but the phone case clothing from Groove Garage is an unusual take on a second skin.
Instead of being snug and and conform to the shape of the phone, a smartphone actually needs to slide into the suit as if it is actually being dressed. The suit is a replica of the Otonokizaka Academy uniform in the Love Live anime, where the colorful bows on the uniform can be changed to represent different grade levels at the school. The unusual phone case also comes with an adorable heart-shaped hook that can be attached to a bag. Although the phone case is more for show than for protection, it's just plain cute.
Instead of being snug and and conform to the shape of the phone, a smartphone actually needs to slide into the suit as if it is actually being dressed. The suit is a replica of the Otonokizaka Academy uniform in the Love Live anime, where the colorful bows on the uniform can be changed to represent different grade levels at the school. The unusual phone case also comes with an adorable heart-shaped hook that can be attached to a bag. Although the phone case is more for show than for protection, it's just plain cute.
Trend Themes
1. Phone Case Clothing - Disruptive innovation opportunity: Creating phone cases that mimic clothing, allowing users to personalize their device in a unique and stylish way.
2. Replica Phone Accessories - Disruptive innovation opportunity: Developing a market for phone accessories that replicate iconic clothing or fashion styles, appealing to fans of specific brands or pop culture.
3. Functional Phone Case Design - Disruptive innovation opportunity: Designing phone cases that balance both protection and style for users who want both functionality and visual appeal.
Industry Implications
1. Mobile Phone Accessories - Disruptive innovation opportunity: Expanding the mobile phone accessories market by offering unique and fashionable phone case options that cater to individual tastes and preferences.
2. Fashion and Apparel - Disruptive innovation opportunity: Collaborating with fashion brands to create phone cases that align with their clothing collections, tapping into the growing trend of fashion and tech integration.
3. Anime and Pop Culture Merchandise - Disruptive innovation opportunity: Capitalizing on the popularity of anime and pop culture by creating phone cases that feature iconic designs, appealing to fans and collectors alike.
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