San Francisco's Phone Book Ban Could be the End of the Yellow Pages
Katie Cordrey — May 22, 2011 — Eco
References: good.is & outsidethebeltway
San Francisco was the first city in the United States to ban plastic bags and it may also be the first to enact a phone book ban. The Board of Supervisors voted 10 to 1 to ban phone books from being delivered to residents and businesses that do not request them. The phone book ban would save the cost of wear and tear on the city’s recycling equipment, which is used to recycle some 1.6 million telephone directories annually. The city claims that each year enough directories are distributed that were they placed in a single stack, they’d reach 8.5 times higher than Mt. Everest.
While directory publishers oppose the phone book ban because of lost advertising revenues and union members fear the loss of jobs, supporters say that the Internet makes the directories unnecessary. Still others say that phone book advertising is largely a scam because high readership claims are based on distribution, not eyeballs and that with or without the phone book ban, the days of printed telephone directories are numbered.
While directory publishers oppose the phone book ban because of lost advertising revenues and union members fear the loss of jobs, supporters say that the Internet makes the directories unnecessary. Still others say that phone book advertising is largely a scam because high readership claims are based on distribution, not eyeballs and that with or without the phone book ban, the days of printed telephone directories are numbered.
Trend Themes
1. Digital Directory Platforms - The phone book ban in San Francisco highlights the growing trend towards digital directory platforms, providing opportunities for businesses to innovate and invest in user-friendly and efficient digital directory services.
2. Environmental Sustainability Solutions - The phone book ban presents an opportunity for businesses in the recycling and waste management industries to develop innovative solutions for managing the increasing amount of electronic waste generated from outdated phone directories.
3. Online Advertising Strategies - With the decline of printed telephone directories, businesses can leverage this trend to focus on developing effective online advertising strategies to reach their target audience, ensuring maximum return on investment.
Industry Implications
1. Directory Publishing - The phone book ban necessitates the directory publishing industry to adapt and explore alternative revenue streams, such as expanding digital directory offerings and integrating targeted advertising opportunities.
2. Recycling and Waste Management - The ban on phone books highlights the need for innovative recycling and waste management techniques to handle the increasing electronic waste, providing opportunities for companies to develop sustainable solutions and efficient recycling processes.
3. Digital Advertising - The decline of printed telephone directories creates a demand for businesses in the digital advertising industry to offer effective online marketing strategies, tailored to reach a wider audience and generate higher conversion rates.
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