Barberitos' Philly Cheesesteak Burrito Combines Classic Dishes
Katherine Pendrill — February 10, 2024 — Lifestyle
References: verdictfoodservice
Barberitos Southwestern Grille and Cantina is bringing together two popular dishes to create the hybrid Philly Cheesesteak Burrito.
As you might have guessed from the name, the Philly Cheesesteak Burrito is a cross between a Philly Cheesesteak sandwich and a classic Southwestern burrito. More specifically, each Philly Cheesesteak Burrito combines seasoned grilled steak with sauteed mushrooms, onions, green peppers, fresh grated cheese, a melty cheese dip, and a drizzle of a jalapeño crema. The whole thing is then wrapped up in a warm flour tortilla. As John Geyerman, Chief Brand Officer at Barberitos, explains, "The Philly Cheesesteak Burrito brings together the iconic tastes of Philly Cheesesteak with our signature Southwestern flair. We believe it’s a winning combination that our guests will truly enjoy.”
Image Credit: Barberitos Southwestern Grille and Cantina
As you might have guessed from the name, the Philly Cheesesteak Burrito is a cross between a Philly Cheesesteak sandwich and a classic Southwestern burrito. More specifically, each Philly Cheesesteak Burrito combines seasoned grilled steak with sauteed mushrooms, onions, green peppers, fresh grated cheese, a melty cheese dip, and a drizzle of a jalapeño crema. The whole thing is then wrapped up in a warm flour tortilla. As John Geyerman, Chief Brand Officer at Barberitos, explains, "The Philly Cheesesteak Burrito brings together the iconic tastes of Philly Cheesesteak with our signature Southwestern flair. We believe it’s a winning combination that our guests will truly enjoy.”
Image Credit: Barberitos Southwestern Grille and Cantina
Trend Themes
1. Hybrid Cuisine - The fusion of popular dishes like the Philly Cheesesteak and Southwestern burrito presents an opportunity for restaurants to create unique, innovative menu items.
2. Gourmet Fast Food - Marrying fast food convenience with gourmet ingredients and flavors, the Philly Cheesesteak Burrito taps into the trend of elevated fast casual dining experiences.
3. Ingredient Remix - Combining and remixing traditional ingredients in unexpected ways, such as in the Philly Cheesesteak Burrito, can create buzz and intrigue among food enthusiasts.
Industry Implications
1. Restaurant - Restaurants can explore innovative menu items like the Philly Cheesesteak Burrito to attract new customers and keep up with changing consumer tastes.
2. Fast Food - Fast food chains have an opportunity to elevate their offerings by introducing gourmet-inspired creations like the Philly Cheesesteak Burrito.
3. Food Retail - Food retail establishments can incorporate the concept of ingredient remixing seen in the Philly Cheesesteak Burrito into their prepared food sections to offer unique grab-and-go options.
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