The Philips Norelco Electric Razor Showcases a Man Complimenting Himself
Simal Yilmaz — April 18, 2013 — Lifestyle
References: usa.philips & popsop
Developed by Ogilvy & Mather New York, the Philips Norelco electric razor advertising campaign is pushing the boundaries of how narcissistic a person can be. The entire advertising campaign features a male individual complimenting himself while shaving.
While admiring himself in the mirror, the man agrees that he would date himself, kiss himself, share a shawarma with himself and at the end of the commercial seems to suggest that he would even be intimate with himself.
This dramatically ego-centric ad campaign serves to portray a message to the male audience that they will feel much more desirable after they shave with this particular razor. The campaign is certainly audacious, and will definitely strike a cord with audiences.
While admiring himself in the mirror, the man agrees that he would date himself, kiss himself, share a shawarma with himself and at the end of the commercial seems to suggest that he would even be intimate with himself.
This dramatically ego-centric ad campaign serves to portray a message to the male audience that they will feel much more desirable after they shave with this particular razor. The campaign is certainly audacious, and will definitely strike a cord with audiences.
Trend Themes
1. Ego-centric Advertising - The rise of advertising campaigns that focus on promoting self-love and narcissism as a way to connect with consumers.
2. Personalization Marketing - The use of personalized messages and experiences to appeal to consumers' desire for individuality and self-expression.
3. Audacious Branding - The trend of brands taking bold and daring approaches in their advertising to stand out in a saturated market.
Industry Implications
1. Personal Grooming - Opportunity for personal grooming companies to create innovative products and campaigns that cater to the self-love and desire for self-improvement among consumers.
2. Marketing and Advertising - Disruptive innovation opportunities for marketers and advertisers to explore unconventional and attention-grabbing strategies that play on consumers' emotions and desires.
3. Branding and PR - Potential for branding and PR agencies to help brands craft audacious and memorable campaigns that generate buzz and resonate with target audiences.
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