The Philips Activa is Part Trainer, Part MP3 & Part Pedometer
Tiana Reid — May 30, 2010 — Lifestyle
References: consumer.philips & chipchick
The Philips Activa has got you covered. This teensy gadget is an MP3 player, pedometer, trainer, and calorie counter. Whoa, that's a mouthful.
Instead of trying to juggle your favorite musical device and a pedometer while exercising, the Philips Activa has put the two together to create the ultimate electronic hybrid workout friend. Since the smart tool digitally monitors your running progress in terms of distance, speed and calories, you've got no excuses now.
Implications - Exercise can be an incredibly dull and trying undertaking, so companies willing to inject some levity into the process will be rewarded by the tens of millions of consumers trying to make work-out sessions more bearable. Adding a level of functionality on top of the entertainment means that the product will inevitably attract even more customers weary of boring, extended regiments.
Instead of trying to juggle your favorite musical device and a pedometer while exercising, the Philips Activa has put the two together to create the ultimate electronic hybrid workout friend. Since the smart tool digitally monitors your running progress in terms of distance, speed and calories, you've got no excuses now.
Implications - Exercise can be an incredibly dull and trying undertaking, so companies willing to inject some levity into the process will be rewarded by the tens of millions of consumers trying to make work-out sessions more bearable. Adding a level of functionality on top of the entertainment means that the product will inevitably attract even more customers weary of boring, extended regiments.
Trend Themes
1. Hybrid Workout Devices - Companies can develop innovative devices that combine multiple features, such as music players and fitness trackers, to enhance the workout experience.
2. Digital Fitness Monitoring - There is a growing demand for smart tools that can digitally monitor running progress, providing data on distance, speed, and calories burned.
3. Entertainment in Exercise - Consumers are seeking products that can add entertainment value to their workout routines, making them more enjoyable and engaging.
Industry Implications
1. Consumer Electronics - The consumer electronics industry can explore the development of hybrid devices that combine music players, trackers, and other fitness features.
2. Wearable Technology - Wearable technology companies can focus on creating digital fitness monitoring tools that provide accurate and real-time data to users.
3. Fitness and Wellness - Fitness and wellness industry players can capitalize on the demand for products that offer entertainment value during exercise, effectively making workouts more enjoyable.
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