The Philipp Plein Spring/Summer Campaign is Computerized
References: philippplein & fashioncopious.typepad
The Philipp Plein Spring/Summer 2015 campaign showcases a highly computerized approach to the display of fashion. Photographer Steven Klein is the mastermind behind the series which provides a window to the brand's current collection via digital additions and twists.
Images of the featured models are obscured in each one of these Philipp Plein shots. In addition to the current set of apparel, the advertisements also feature snapshots of animals, underwater scenes and an assortment of geometric patterns.
In spite of the eclectic assortment of colors and prints, this campaign nonetheless exhibits the label's latest collection. At the fore of the series are urban leather jackets, nautical dresses and polka dot pieces, making for a rather full set of feminine apparel.
Images of the featured models are obscured in each one of these Philipp Plein shots. In addition to the current set of apparel, the advertisements also feature snapshots of animals, underwater scenes and an assortment of geometric patterns.
In spite of the eclectic assortment of colors and prints, this campaign nonetheless exhibits the label's latest collection. At the fore of the series are urban leather jackets, nautical dresses and polka dot pieces, making for a rather full set of feminine apparel.
Trend Themes
1. Computerized Fashion Advertisements - The trend of computer-generated additions to fashion campaigns presents opportunities for innovative and eye-catching advertisement techniques.
2. Digital Fashion Accessories - The use of digital elements to showcase fashion accessories could be a new innovative trend in the fashion industry.
3. Virtual Model Campaigns - The trend of using digitally created models instead of real models in fashion campaigns presents new opportunities for the industry, such as increasing diversity and reducing costs.
Industry Implications
1. Fashion Industry - Fashion brands can explore and experiment with computer-generated additions to their advertising campaigns to create a unique selling point.
2. Photography Industry - The use of computer-generated elements in fashion photography could lead to a new sub-genre of photography with its own distinct style and techniques.
3. Technology Industry - The advent of computer-generated additions to fashion campaigns could create opportunities for software companies to develop new tools and techniques for the fashion industry.
1.1
Score
Popularity
Activity
Freshness
