Nike Launches the Phantom Colorway of the Air Max 90
References: highsnobiety
Nike delivers a new monochromatic design of its iconic Air Max 90 silhouette with the new Phantom colorway palette to join the roster. It is reminiscent of the brand's Panda colorway with the black and white hues that adorn the shoe.
This time around, the retro sneaker features a construction of mesh and leather materials with black making up the midsole section, tongue, lining, border area, lacing portions, heel, and the Swoosh emblem. This is then met with contrasting hues of off-white, pale grey, and white throughout the shoe to create a vintage feel. The monochromatic paneling creates a dynamic look across the entire shoe and adds some dimension throughout every different layer of the signature sneaker.
Image Credit: Nike
This time around, the retro sneaker features a construction of mesh and leather materials with black making up the midsole section, tongue, lining, border area, lacing portions, heel, and the Swoosh emblem. This is then met with contrasting hues of off-white, pale grey, and white throughout the shoe to create a vintage feel. The monochromatic paneling creates a dynamic look across the entire shoe and adds some dimension throughout every different layer of the signature sneaker.
Image Credit: Nike
Trend Themes
1. Monochromatic Sneaker Design - New monochromatic designs of iconic sneaker styles offer opportunities for brands to provide fresh takes on classic silhouettes and appeal to minimalistic consumers.
2. Vintage-inspired Sneaker Design - The use of off-white, pale grey, and white throughout sneaker designs creates a vintage feel and offers opportunities for brands to target consumers seeking retro-inspired footwear.
3. Minimalist Footwear - Minimalist footwear designs such as the Nike Air Max 90 Phantom colorway offer opportunities for brands to cater to consumers seeking simplistically designed, versatile sneaker options.
Industry Implications
1. Athletic Footwear - Monochromatic and vintage-inspired designs of iconic athletic sneakers offer opportunities for brands to meet the demand of consumers seeking stylish yet functional footwear.
2. Streetwear Fashion - The use of monochromatic and vintage-inspired designs in the Nike Air Max 90 Phantom colorway offers opportunities for brands to tap into the growing demand for stylish, urban streetwear fashion.
3. E-commerce Retail - The trend of minimalist and vintage-inspired sneaker designs creates opportunities for e-commerce retailers to offer a wider variety of innovative and stylish footwear options to consumers.
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