The Peter Gregson Coca-Cola Cans Celebrate Coke's 125 Anniversary
Meghan Young — August 19, 2011 — Art & Design
References: petergregson & psfk
Yet another designer is getting on the Coke 125th anniversary bandwagon -- just look at these retro Peter Gregson Coca-Cola collectible cans. First it was James Jarvis, then it was the collaborative effort between Bulletproof and NWEN. Considering how much of an impact the Coke brand has had on the world, it is no surprise that people would flock to celebrate such a huge milestone.
The Peter Gregson Coca-Cola collectible cans celebrate in a rather nostalgic way. The Serbian designer was lent vintage Coca-Cola ads and posters from the 1930s and 40s, which he used to create cans that reminds the world of this brand's longevity. In this way, the Peter Gregson Coca-Cola collectible cans pay a simple yet touching tribute to this iconic beverage.
The Peter Gregson Coca-Cola collectible cans celebrate in a rather nostalgic way. The Serbian designer was lent vintage Coca-Cola ads and posters from the 1930s and 40s, which he used to create cans that reminds the world of this brand's longevity. In this way, the Peter Gregson Coca-Cola collectible cans pay a simple yet touching tribute to this iconic beverage.
Trend Themes
1. Retro Packaging - Opportunity for brands to create collectible items featuring vintage designs for consumers who enjoy nostalgia marketing.
2. Collaborative Design - Potential for designers and brands to team up to create special edition products that celebrate milestones and anniversaries.
3. Brand Nostalgia - Growing trend of consumers seeking out products that remind them of a simpler time and offer a sense of comfort and familiarity.
Industry Implications
1. Beverage - Brands can leverage nostalgia marketing to release special edition packaging and limited edition products to celebrate milestones and anniversaries.
2. Consumer Products - Opportunity for designers to partner with brands across industries to create special edition products that tap into consumers' desire for nostalgia and unique collectibles.
3. Advertising and Marketing - Trend of brands using nostalgia to connect with consumers and celebrate milestones and anniversaries, particularly in the beverage industry.
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