The Peter Granser 'Sun City' Features the Elderly Reinventing Their Youth
Sophia Pelka — March 7, 2012 — Art & Design
References: petergranser & english.mashkulture.net
The Peter Granser 'Sun City' photo series features the population of a retirement colony. If you ever thought Southwest America was weird before, go deeper with these elderly rascals. Every subject still boasts youthful energy behind wrinkled eyes. The city depicted is a place reserved only for those over 55 years of age.
Peter Granser is a self-educated artist, with a masterful eye for lighting and color manipulation. The 'Sun City' series is dried up with muted tones and monotonous coloring, achieving the dusty feel of the Southwest. The heat practically radiates from the photographed concrete walls. While the series lends its foundation to minimalism, the attention to detail makes the collection memorable.
Peter Granser is a self-educated artist, with a masterful eye for lighting and color manipulation. The 'Sun City' series is dried up with muted tones and monotonous coloring, achieving the dusty feel of the Southwest. The heat practically radiates from the photographed concrete walls. While the series lends its foundation to minimalism, the attention to detail makes the collection memorable.
Trend Themes
1. Senior Swag - The trend of celebrating the elderly is on the rise as we shift toward more age-inclusive societies.
2. Photography for the Elderly - The photography industry has an opportunity to create solutions and strategies aimed at keeping the elderly engaged and active in their surroundings.
3. Age-restricted Communities - Real estate and housing industries should be looking to senior living trends to better address the needs and preferences of the aging population.
Industry Implications
1. Fashion - Fashion and retail industries should explore the market of senior swag and style, offering age-inclusive apparel and accessories for the elderly customer base.
2. Technology - The technology industry has opportunities to create new products and services catering to the elderly population, such as specialized photography equipment, smart home devices, and health and wellness technologies.
3. Tourism - The tourism industry should explore the trend of age-restricted communities and offer tailored travel experiences for senior citizens seeking adventure and exploration within these communities.
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