PES Rings in July With Fun Edible Fanfare
Marissa Brassfield — July 2, 2009 — Tech
PES' 'Fireworks' was uploaded to the stop-motion master's YouTube channel yesterday, so while we can't tell whether PES meant to honor Canada Day or Independence Day, we'll assume he meant both.
'Fireworks' by PES is a stop-motion fantasy where a fireworks show is comprised of candy corn, Peeps, Skittles, and even baby corn. Check out the video to see PES' 'Fireworks' in all its glory.
Implications - Edible objects are one way that businesses can appeal to consumer appetites in an upbeat way. Consumers are known to respond well to references to food, and therefore products like these fireworks made out of candy are a great way to capture consumer intrigue.
'Fireworks' by PES is a stop-motion fantasy where a fireworks show is comprised of candy corn, Peeps, Skittles, and even baby corn. Check out the video to see PES' 'Fireworks' in all its glory.
Implications - Edible objects are one way that businesses can appeal to consumer appetites in an upbeat way. Consumers are known to respond well to references to food, and therefore products like these fireworks made out of candy are a great way to capture consumer intrigue.
Trend Themes
1. Edible Objects - Creating products that are both visually appealing and edible can capture consumer intrigue.
2. Consumer Appetites - Referencing food in marketing and product designs can elicit positive responses from consumers.
3. Stop-motion Animation - Utilizing stop-motion animation techniques can create visually captivating content for promotional purposes.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore the creation of visually appealing and edible products to capture consumer interest.
2. Marketing and Advertising - The marketing and advertising industry can incorporate references to food in promotional campaigns to engage consumers.
3. Animation and Film - The animation and film industry can leverage stop-motion techniques to create visually captivating content for advertising and storytelling purposes.
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