The New Facebook Feature Allows for Personalized Birthday Messages
Katherine Pendrill — February 23, 2016 — Tech
References: mashable
Facebook recently added a new feature that allows users to send each other personalized birthday messages. While many people rely on Facebook for birthday reminders, these reminders are usually followed by simple birthday greetings. Now there is a new feature that allows users to add a little bit more personality to their birthday wishes.
As of today, Facebook users will be able to record 15-second videos that can be posted directly to their friend's profile. To send personalized birthday messages, users simply visit the profile of their friend and select the option to record a video. While the videos are only 15-seconds long, they provide a great way for users to add a personal touch to the standard Facebook birthday post.
The new feature demonstrates how social platforms such as Facebook are gradually adding more opportunities for personalization.
As of today, Facebook users will be able to record 15-second videos that can be posted directly to their friend's profile. To send personalized birthday messages, users simply visit the profile of their friend and select the option to record a video. While the videos are only 15-seconds long, they provide a great way for users to add a personal touch to the standard Facebook birthday post.
The new feature demonstrates how social platforms such as Facebook are gradually adding more opportunities for personalization.
Trend Themes
1. Personalized Video Messages - The trend of personalized video messages is on the rise, offering many opportunities for innovative marketing strategies and user engagement.
2. Social Media Features - Social media platforms continue to incorporate new features as a means of keeping users engaged and active, creating potential business opportunities for companies that can successfully integrate these features into their marketing campaigns.
3. Birthday Celebrations on Social Media - The growing trend of celebrating birthdays and other important milestones on social media provides an opportunity for businesses to create targeted advertising campaigns and personalized marketing strategies.
Industry Implications
1. Social Media Advertising - The growing trend of personalized social media features opens opportunities for businesses to create targeted advertising campaigns that resonate with specific audiences.
2. Video Marketing - The trend of personalized video messages highlights the power of video marketing, creating opportunities for innovative and engaging content creation.
3. E-commerce - The trend of celebrating birthdays on social media offers opportunities for businesses to personalize their marketing efforts and create personalized offers and promotions for customers.
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