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Japanese Craftsmanship Sunglasses

Clean the Sky - Positive Eco Trends & Breakthroughs

The Persol Titanium Collection is Stylish and Expertly Crafted

— January 31, 2020 — Fashion
The Persol Titanium Collection is a range of frames from the luxury Italian eyewear brand that seeks to balance the best of both function and form. The collection includes four frames in total that are all designed and built in Japan, and are all crafted with the utmost attention to high-quality detail. The frames all merge high-end Italian style with the durability of premium Japanese craftsmanship, which will satisfy consumers looking for an eyewear design that's built to stand the test of time.

The Persol Titanium Collection consists of a variety of frame and lens color options, and are priced between $370 and $420 a pair. The eyewear speaks to the growing prominence of classic fashion aesthetics with high-quality materials as consumers shift to prefer product that can be worn for years rather than just a season or two.
Trend Themes
1. Classic Fashion Aesthetics - Opportunities for disruptive innovation lie in creating high-quality, long-lasting products that prioritize classic fashion aesthetics.
2. Balancing Function and Form - The demand for products that offer both functionality and stylish design presents opportunities for disruptive innovation that can meet both criteria.
3. Luxury Eyewear - There is a growing market for luxury eyewear that combines premium materials and craftsmanship.
Industry Implications
1. Fashion - The fashion industry can explore disruptive innovation by incorporating classic fashion aesthetics into their designs while prioritizing durability and longevity.
2. Eyewear - The eyewear industry can seize the opportunity to create luxury products that fuse Italian style with Japanese craftsmanship, catering to consumers seeking high-quality, long-lasting eyewear.
3. Manufacturing - In the manufacturing industry, there is potential for disruptive innovation by adopting high-quality craftsmanship techniques and materials to create durable and stylish products.
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