The 'PerShop' App Allows Shoppers to Follow Brands They Love
Michael Hemsworth — May 29, 2019 — Tech
References: pershop.app & betalist
The 'PerShop' app comes as a hyper-specific shopping platform that will enable shoppers to keep an eye on their favorite brands to see what's new, what's popular and even what's on sale.
The app works by having shoppers pick out their favorite brands that they can then follow to ensure they don't miss out on items when casually browsing all items available at once. Shoppers will also be provided with additional brand and style recommendations based on their preferences to enhance their shopping experience.
The 'PerShop' app comes as an evolution of the eCommerce market and targets the increasingly specific needs of online shoppers with a streamline interface. The brand-specific profile helps shoppers to save time by actually shopping instead of just browsing.
The app works by having shoppers pick out their favorite brands that they can then follow to ensure they don't miss out on items when casually browsing all items available at once. Shoppers will also be provided with additional brand and style recommendations based on their preferences to enhance their shopping experience.
The 'PerShop' app comes as an evolution of the eCommerce market and targets the increasingly specific needs of online shoppers with a streamline interface. The brand-specific profile helps shoppers to save time by actually shopping instead of just browsing.
Trend Themes
1. Hyper-specific Shopping - The rise of brand-specific shopping apps like 'PerShop' opens up opportunities for retailers to create personalized experiences and target niche customer segments.
2. Enhanced Personalization - The 'PerShop' app's brand and style recommendations based on user preferences highlight the importance of personalized shopping experiences and the potential for AI-driven product curation.
3. Streamlined Ecommerce Interface - The 'PerShop' app's streamlined interface demonstrates the demand for user-friendly, efficient online shopping platforms, presenting opportunities for developers to innovate and improve the online shopping experience.
Industry Implications
1. Retail - Brand-specific shopping apps like 'PerShop' disrupt the retail industry by offering a personalized and targeted approach to online shopping, requiring retailers to adapt and develop their own apps to stay competitive.
2. E-commerce - The emergence of brand-specific shopping apps reflects the need for the e-commerce industry to continually innovate and create user-friendly platforms that cater to specific customer preferences and enhance their shopping experience.
3. Artificial Intelligence - The 'PerShop' app's use of AI-driven recommendations showcases the growing significance of artificial intelligence in the retail industry, creating opportunities for AI developers to further enhance personalized product suggestions and shopping journeys.
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