The Perry Ellis Spring/Summer 2013 Campaign is Color-Accented
Jana Pijak — January 29, 2013 — Fashion
References: perryellis & fuckingyoung.es
Gabriel Chytry, Rainer Andreesen and Vladimir Ivanov star in the Perry Ellis Spring/Summer 2013 campaign. The iconic menswear label creates a monochromatic image series that is accented with bright color hues. These vibrant bursts of color are showcased in the photoshoot's props and preppy wardrobe staples.
The striking advertorial series highlights the label's sleek suiting, classic collared shirts and colored shorts that are displayed next to toy prop figurines, large fragrance bottles and vibrant bird co-stars.
The Perry Ellis Spring/Summer 2013 ad campaign is showcased in a series of in-studio portraits. The high contrast black and white images are enhanced with chromatic color tones that show off the label's latest menswear collection. Embracing a preppy aesthetic, the versatile and impeccably crafted collection is designed with the modern working man in mind.
The striking advertorial series highlights the label's sleek suiting, classic collared shirts and colored shorts that are displayed next to toy prop figurines, large fragrance bottles and vibrant bird co-stars.
The Perry Ellis Spring/Summer 2013 ad campaign is showcased in a series of in-studio portraits. The high contrast black and white images are enhanced with chromatic color tones that show off the label's latest menswear collection. Embracing a preppy aesthetic, the versatile and impeccably crafted collection is designed with the modern working man in mind.
Trend Themes
1. Monochromatic Image Series - Opportunity to create visually striking ad campaigns that use monochromatic images with accents of bright colors.
2. Preppy Aesthetic - Potential for fashion brands to embrace a preppy aesthetic in their designs and marketing, targeting the modern working man.
3. Contrast Black and White Images - Possibility to utilize high contrast black and white images enhanced with chromatic color tones to showcase products in advertising.
Industry Implications
1. Menswear - Innovative ideas for menswear brands to create sleek suiting, classic collared shirts, and colored shorts with vibrant bursts of color.
2. Fragrance - Disruptive innovation opportunity for fragrance brands to incorporate large fragrance bottles as props to enhance visual storytelling in advertising.
3. Toy Collectibles - Potential for toy brands to collaborate with fashion labels and utilize toy prop figurines as accessories in ad campaigns, targeting a fashion-forward audience.
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