The 'Perk' Browser Pays You to Surf the Web
Alexander Lam — May 19, 2013 — Tech
References: perk & springwise
If you've ever wanted to be paid for surfing the web, you can now with the 'Perk' browser. The browser allows you to earn points by searching, shopping online and sharing things with your friends. As you use the browser, points accumulate for you to redeem. The points can be used for cash, gifts, air miles and gift cards.
The Chrome-based browser is free to download and use. All of the rewards are made possible by participating retailers. Companies like Dockers, Nordstrom and Walgreens have all signed on to the Perk platform.
Perk's proposition may sound too good to be true but it isn't. Companies are willing to sign on to programs like this because it acts as a supplementary loyalty system. Points are only awarded if you shop at a participating retailer.
The Chrome-based browser is free to download and use. All of the rewards are made possible by participating retailers. Companies like Dockers, Nordstrom and Walgreens have all signed on to the Perk platform.
Perk's proposition may sound too good to be true but it isn't. Companies are willing to sign on to programs like this because it acts as a supplementary loyalty system. Points are only awarded if you shop at a participating retailer.
Trend Themes
1. Point-awarding Browsers - The 'Perk' browser pays users to surf the web, offering points that can be redeemed for cash, gifts, air miles, and gift cards.
2. Earn-while-browsing - The rise of browsers like 'Perk' opens up opportunities for other companies to create similar platforms where users can earn rewards for their online activities.
3. Alternative Loyalty Systems - Programs like 'Perk' provide a supplementary loyalty system for participating retailers, offering them a way to attract and retain customers.
Industry Implications
1. Web Browsing - The concept of point-awarding browsers like 'Perk' disrupts the traditional web browsing industry by integrating a rewards system into the experience.
2. Retail - Participating retailers in platforms like 'Perk' have an opportunity to increase customer engagement and loyalty through the incentivization of online shopping.
3. Advertising - Advertisers can tap into the potential of point-awarding browsers as a new and engaging channel for targeted advertising and consumer promotions.
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