The Obo Paris Perfume Jewelry Lets You Reapply On the Go
Alyson Wyers — June 27, 2014 — Fashion
References: oboparis & springwise
If re-applying fragrance on the run is a concern for you, this perfume jewelry from Obo Paris is the perfect match. As many women put on their jewelry and perfume at the same time, it only makes sense to embed the two. Obo's pieces combine fragrance-holding pearls with necklaces and bracelets, allowing wearers to smell fresh at all times.
Currently an Indiegogo campaign, the French company has four perfume jewelry designs, including a bracelet in both black and white and two differently shaped pendants intended to be worn as necklaces. The pendant looks like a large jewel, but is actually a fragrant capsule that can be detached from a magnetic base to roll-on perfume when needed. The leak-proof technology also means you won't have to carry around potentially messy fragrance bottles in your purse.
Currently an Indiegogo campaign, the French company has four perfume jewelry designs, including a bracelet in both black and white and two differently shaped pendants intended to be worn as necklaces. The pendant looks like a large jewel, but is actually a fragrant capsule that can be detached from a magnetic base to roll-on perfume when needed. The leak-proof technology also means you won't have to carry around potentially messy fragrance bottles in your purse.
Trend Themes
1. Fragrance-encapsulating Accessories - Obo Paris' perfume jewelry combines fragrance with wearable accessories for convenient reapplication on the go.
2. Integration of Jewelry and Fragrance - The trend of embedding fragrant capsules into jewelry pieces provides a seamless way for women to wear their perfume.
3. Convenience-driven Perfume Innovation - The Obo Paris perfume jewelry offers a leak-proof and portable solution to carry and reapply fragrance without the need for traditional bottles.
Industry Implications
1. Fashion and Accessories - The fashion and accessories industry can explore the integration of fragrance capsules into their wearable designs, creating a new market for fashionable scent accessories.
2. Beauty and Personal Care - The beauty and personal care industry can capitalize on the trend of fragrance-encapsulating accessories by developing innovative perfume products that offer convenient reapplication and portability.
3. Jewelry and Luxury Goods - Jewelry and luxury goods companies can seize the opportunity to collaborate with fragrance brands and create high-end perfume jewelry pieces that combine elegance and scent.
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