Etsy's Ravenscourt Apothecary Shop Features Book Character Scents
Jana Pijak — June 5, 2015 — Fashion
Etsy's Ravenscourt Apothecary shop specializes in handmade soaps, lip products and book-inspired scents that boast literary perfume branding. The shop's custom cologne and perfume range draws inspiration from iconic characters like Dorian Gray, Jane Eyre and Anne of Avonlea among other names. Each of these artisanal perfumes is packaged in a vintage bottle and features a box that is adorned with an image of the specific literary character it is associated with.
Each box is also adorned with a character quote -- the shop's Dorian Gray scent boasts an "I am jealous of everything whose beauty does not die" quote made famous by Oscar Wilde -- and closed with a wax seal.
In addition to its literary perfume branding, Ravenscourt Apothecary also prides itself on its vegan products that are 100% handmade and cruelty-free.
Each box is also adorned with a character quote -- the shop's Dorian Gray scent boasts an "I am jealous of everything whose beauty does not die" quote made famous by Oscar Wilde -- and closed with a wax seal.
In addition to its literary perfume branding, Ravenscourt Apothecary also prides itself on its vegan products that are 100% handmade and cruelty-free.
Trend Themes
1. Literary Perfume Branding - Disruptive innovation opportunity: Creating unique and customizable scents inspired by beloved book characters, targeting book lovers and fans of literary-themed products.
2. Handmade Soaps - Disruptive innovation opportunity: Developing a line of eco-friendly, all-natural soaps that are handmade and cater to consumers seeking sustainable alternatives.
3. Artisanal Perfumes - Disruptive innovation opportunity: Crafting high-quality, bespoke perfumes packaged in vintage bottles, offering a premium experience to fragrance enthusiasts and collectors.
Industry Implications
1. Etsy Shops - Disruptive innovation opportunity: Building an online marketplace dedicated to niche and specialized products, connecting artisans with discerning consumers.
2. Cosmetics and Fragrance - Disruptive innovation opportunity: Creating unique scents and packaging concepts that tell a story, appealing to consumers looking for personalized and immersive brand experiences.
3. Eco-friendly Products - Disruptive innovation opportunity: Developing a range of sustainable and cruelty-free products, catering to environmentally conscious consumers and promoting ethical business practices.
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