Ultracor is Helping SoulCycle Attendees Make Custom Gear
Laura McQuarrie — April 20, 2018 — Business
References: facebook & thecurrentdaily
Ultracor's luxurious and sustainable performance leggings sell out quickly and often require consumers to sign up to long wait lists for their chance to snag a pair. But now in partnership with SoulCycle, Ultracor is giving fitness enthusiasts the ability to get their own pair of leggings—and tailor them exactly to their liking.
At the Ultracor Kiosk created expressly for select SoulCycle locations, customers will be able to pick from five available styles: Skull Solid, Skull Gradient, Skull Camo, Swarovski and Starburst, which are available for $220 each with digital prints, built-in patented shapewear and breathable fabric.
Some of the customizations that can be made to the high-performance leggings include the exact shade, personalized text and measurements that account for one's height to ensure a perfect fit.
At the Ultracor Kiosk created expressly for select SoulCycle locations, customers will be able to pick from five available styles: Skull Solid, Skull Gradient, Skull Camo, Swarovski and Starburst, which are available for $220 each with digital prints, built-in patented shapewear and breathable fabric.
Some of the customizations that can be made to the high-performance leggings include the exact shade, personalized text and measurements that account for one's height to ensure a perfect fit.
Trend Themes
1. Personalized Performance Leggings - Opportunity for brands to offer customizable fitness apparel that caters to individual preferences and measurements.
2. Luxury Sustainable Activewear - Demand for high-end, eco-friendly workout clothing that combines style and performance.
3. Partnerships in the Fitness Industry - Collaborations between fitness brands to provide unique experiences and products for consumers.
Industry Implications
1. Fitness Apparel - Disruptive innovation opportunity for fitness apparel companies to offer personalized, sustainable and high-quality products that meet the needs of fitness enthusiasts.
2. Athleisure - Opportunity for athleisure brands to expand their offerings with customizable performance leggings that bridge the gap between fashion and fitness.
3. Fitness Studios - Opportunity for fitness studios and gyms to partner with apparel brands to provide exclusive customization options for their members and enhance the overall fitness experience.
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