Nula Soy Uses Perfectly Pretty Packaging to Showcase its Candles
Ady Floyd — June 2, 2015 — Art & Design
References: packagingoftheworld
Visual Sense Agency designed the perfectly pretty packaging for Nula Soy's candles. The design uses both a glass holder and paper label to make a beautiful container for the soy wax products. The unique branding aspect is that the glass candle holder uses a "reveal" feature to allow it to stick out about half an inch from the elongated paper lid.
The cylindrical candles carry a newly designed logo, which at its core is a seed-like flame. The left half of the flame uses Nula Soy's original colors of brown and green. The right half of the flame reflects whatever scent the candle smells like. Along with the flame is the name Nula Soy, stacked like a building into columns. The candles are also adorned with images that relate to the scent such as the Maui Beach fragrance, which has a flower and moon on its label.
The glassware is tinted a certain color depending on the scent and flame colors.
The cylindrical candles carry a newly designed logo, which at its core is a seed-like flame. The left half of the flame uses Nula Soy's original colors of brown and green. The right half of the flame reflects whatever scent the candle smells like. Along with the flame is the name Nula Soy, stacked like a building into columns. The candles are also adorned with images that relate to the scent such as the Maui Beach fragrance, which has a flower and moon on its label.
The glassware is tinted a certain color depending on the scent and flame colors.
Trend Themes
1. Multi-material Labeling - Companies can explore using multiple materials in their product labeling to create unique and visually appealing packaging experiences.
2. Branding Through Product Design - Emphasizing branding throughout a product's design can create a unique value proposition and set companies apart in crowded markets.
3. Scent-dependent Packaging Designs - Designing packaging that reflects the scent of a product can increase its appeal and evoke specific emotions in consumers.
Industry Implications
1. Candle Making - Exploring unique packaging designs can set candle-making companies apart in a crowded market.
2. Home Fragrances - Using multi-material labeling to differentiate home fragrance products from competitors can be an effective branding strategy.
3. Boutique Retail - Creating visually appealing and unique product packaging can create a memorable shopping experience for customers and increase brand loyalty.
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