The Graph Provides Advice on How to Create Perfect Subject Lines
Elise Ying-Hei Ho — December 12, 2012 — Lifestyle
References: visual.ly
Email has become one of the primary modes of communication but with certain industries and individuals receiving over a hundred emails in their inbox a day, how do others create the perfect subject lines to grab their attention?
The How to Create the Perfect Subject Lines infographic points out a few things that could land the potentially urgent email in the Spam box by the content filtering tools. This is especially important for websites and companies that send regular newsletters to online subscribers in hopes of driving more traffic to their site.
The character range of 28-39 seems to be getting the most clicks but it also depends on the subject line. While some trust forwarded or replied messages to open, the infographic warns senders to beware of exhausting popular options as they may soon be ignored if overdone.
The How to Create the Perfect Subject Lines infographic points out a few things that could land the potentially urgent email in the Spam box by the content filtering tools. This is especially important for websites and companies that send regular newsletters to online subscribers in hopes of driving more traffic to their site.
The character range of 28-39 seems to be getting the most clicks but it also depends on the subject line. While some trust forwarded or replied messages to open, the infographic warns senders to beware of exhausting popular options as they may soon be ignored if overdone.
Trend Themes
1. Personalization-driven Subject Lines - Opportunity for businesses to use personalized subject lines that resonate with individual recipients, increasing open rates and engagement.
2. Emotionally Charged Subject Lines - Opportunity for businesses to craft subject lines that evoke strong emotions in recipients, capturing their attention and driving higher click-through rates.
3. Interactive Subject Lines - Opportunity for businesses to experiment with interactive elements in subject lines, such as quizzes or polls, to engage recipients and drive curiosity.
Industry Implications
1. Email Marketing - Disruptive innovation opportunity for email marketing providers to develop advanced algorithms and tools that optimize subject line effectiveness based on recipient preferences.
2. Digital Advertising - Opportunity for digital advertisers to incorporate compelling subject line strategies into their ad campaigns, capturing user attention and driving higher click-through rates.
3. E-commerce - Opportunity for e-commerce businesses to leverage persuasive subject lines that highlight unique selling points, driving conversions and repeat purchases.
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