Percolate Uses Twitter and RSS Feeds to Deliver the Goods
Tiana Reid — September 9, 2011 — Special
References: percolate & fastcompany
Founded on January 1, 2011 by Noah Brier and James Gross, Percolate is an online platform that curates content from Twitter and RSS feeds. The sheer amount of information that passes through a typical social media user's path in a day can be tremendously overwhelming. Percolate, however, using an algorithm, will organize content according to what you're interested in.
What's so innovative about Percolate is how much emphasis is placed on reaction. With buttons like "awesome," "interesting," and of course the Internet-friendly "win" and "fail," Percolate lets you say what's on your mind. Furthermore, users are able to add a tag of their own to customize the experience further. Percolate is also an apt business tool in that it allows brands to not only to create content, but also identify content related to the business itself.
"The way we see it, blogging was supposed to change the world and never quite did, " says Noah Brier. Percolate fits in where blogging started and Twitter left off -- it's a painless tool that allows anyone to both create and comment on great content.
Put your publishing hats on because Percolate is the next big thing in content curation.
What's so innovative about Percolate is how much emphasis is placed on reaction. With buttons like "awesome," "interesting," and of course the Internet-friendly "win" and "fail," Percolate lets you say what's on your mind. Furthermore, users are able to add a tag of their own to customize the experience further. Percolate is also an apt business tool in that it allows brands to not only to create content, but also identify content related to the business itself.
"The way we see it, blogging was supposed to change the world and never quite did, " says Noah Brier. Percolate fits in where blogging started and Twitter left off -- it's a painless tool that allows anyone to both create and comment on great content.
Put your publishing hats on because Percolate is the next big thing in content curation.
Trend Themes
1. Reaction-based Curation - Opportunity for platforms to curate content based on user reactions, allowing for personalized and relevant information.
2. Algorithmic Organization - Opportunity to develop algorithms that can effectively organize and categorize content to improve user experience and reduce information overload.
3. Customized Content Experience - Opportunity for platforms to allow users to add tags and personalize their content experience, enhancing engagement and satisfaction.
Industry Implications
1. Social Media - Social media platforms can leverage reaction-based curation to deliver more tailored content and improve user engagement.
2. Content Marketing - Content marketing platforms can utilize algorithmic organization to streamline content curation and increase relevancy for target audiences.
3. Online Publishing - Online publishing platforms can incorporate customized content experiences to provide personalized content recommendations and foster user interaction.
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