Pepsi's New 'Have Fun' Pop-Up Showcases the Brand's Custom PepsiMojis
Katherine Pendrill — April 28, 2016 — Marketing
References: thisisstory & psfk
Pepsi recently teamed up with the New York City concept store 'STORY' to create a showcase for its custom 'PepsiMojis.' Designed to bring Pepsi's new campaign to life, the pop-up will provide a creative way for fans to interact with the branded emojis.
The Pepsi pop-up is a temporary installation that will be located at the STORY retail space. The colorful 'Have Fun' installation will be decorated with nearly 200 custom PepsiMojis scattered throughout the store. The idea is to bring the digital images to life in the form of T-shirts, iPhone cases, pins and even baked goods. In addition to the branded merchandise, the pop-up will also include interactive activities such as a temporary tattoo parlor, a ping pong table, a photobooth and a DIY-style studio for making personalized creations.
The new Pepsi pop-up demonstrates how brands are bringing digital campaigns to life and giving fans a new way to interact with the brands.
The Pepsi pop-up is a temporary installation that will be located at the STORY retail space. The colorful 'Have Fun' installation will be decorated with nearly 200 custom PepsiMojis scattered throughout the store. The idea is to bring the digital images to life in the form of T-shirts, iPhone cases, pins and even baked goods. In addition to the branded merchandise, the pop-up will also include interactive activities such as a temporary tattoo parlor, a ping pong table, a photobooth and a DIY-style studio for making personalized creations.
The new Pepsi pop-up demonstrates how brands are bringing digital campaigns to life and giving fans a new way to interact with the brands.
Trend Themes
1. Branded Emoji-themed Pop-ups - Disruptive innovation opportunity: Creating immersive brand experiences that bring digital campaigns to life through interactive pop-up installations.
2. Customized Merchandise - Disruptive innovation opportunity: Offering personalized products and accessories featuring custom emojis to enhance brand engagement.
3. Interactive Brand Experiences - Disruptive innovation opportunity: Creating interactive activities and spaces that allow fans to interact with the brand on a deeper level.
Industry Implications
1. Retail - Disruptive innovation opportunity: Incorporating immersive pop-up installations or experiences within retail spaces to attract and engage customers.
2. Marketing and Advertising - Disruptive innovation opportunity: Exploring creative ways to translate digital campaigns into tangible and interactive brand experiences.
3. Apparel and Accessories - Disruptive innovation opportunity: Leveraging custom emojis and digital imagery to create unique and personalized merchandise offerings.
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