Pepsico Offered Limited Edition Cans for This Year's Super Bowl
Mishal Omar — February 7, 2017 — Marketing
References: theoryhouse & thedieline
In order to celebrate this year's Super Bowl, PepsiCo enlisted the creative agency Theory House to create limited edition cans for attendees of the big event.
The cans hold PepsiCo's zero sugar drinks and are offered in a matte black background with white illustrations that were designed to represent aspects of Texus culture, music and football. Not only were the commemorative cans passed out to the 20,000 attendees of the Super Bowl, their design was also revealed on a local tour bus, a billboard, bus stop advertisements, and in large garbage bins in the shape of Pepsi bottles outside the stadium where the Super Bowl took place.
By inserting itself into one of the largest national events of the year, PepsiCo ensured that it received as much exposure as possible.
The cans hold PepsiCo's zero sugar drinks and are offered in a matte black background with white illustrations that were designed to represent aspects of Texus culture, music and football. Not only were the commemorative cans passed out to the 20,000 attendees of the Super Bowl, their design was also revealed on a local tour bus, a billboard, bus stop advertisements, and in large garbage bins in the shape of Pepsi bottles outside the stadium where the Super Bowl took place.
By inserting itself into one of the largest national events of the year, PepsiCo ensured that it received as much exposure as possible.
Trend Themes
1. Limited Edition Packaging - Opportunity to create exclusive product packaging that generates buzz and excitement among consumers.
2. Event Branding Partnerships - Potential for partnering with large-scale events to promote brand visibility and connect with target audiences.
3. Interactive Advertising - Innovative advertising strategies that utilize unconventional mediums to engage consumers and maximize brand exposure.
Industry Implications
1. Beverage Manufacturing - Chance for beverage companies to captivate consumers through unique packaging designs and limited edition releases.
2. Creative Advertising - Opportunity for advertising agencies to collaborate with brands on experiential marketing campaigns and event branding.
3. Event Management - Potential for event management companies to partner with brands to create memorable experiences for attendees through custom branding initiatives.
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