Rita's Peppermint Cold Brew Frozen Coffee is Here for the Holidays
Michael Hemsworth — December 2, 2024 — Lifestyle
References: ritasice & qsrmagazine
Rita's Peppermint Cold Brew Frozen Coffee is headed to participating locations as a new menu item that's perfect for customers to enjoy this season when on the hunt for a decidedly seasonal cold coffee.
The drink is crafted with a blend of cold brew coffee along with peppermint flavor that will result in a rich beverage that's perfect for enjoyment during the cold weather months. The drink also features the brand's signature Frozen Custard and vanilla Italian ice that will give it notes of creaminess in every sip to offer additional balance.
Senior Director of Marketing Madalyn Weintraub spoke on the Rita's Peppermint Cold Brew Frozen Coffee saying. "We wanted to bring the joy and nostalgia of the holiday season into every sip with the launch of our peppermint lineup. Peppermint is such an iconic flavor for this time of year, and our new Frozen Coffee, alongside the return of our beloved Milkshake, put a fun and frosty twist on the classics our guests love.”
Image Credit: Rita’s Italian Ice & Frozen Custard
The drink is crafted with a blend of cold brew coffee along with peppermint flavor that will result in a rich beverage that's perfect for enjoyment during the cold weather months. The drink also features the brand's signature Frozen Custard and vanilla Italian ice that will give it notes of creaminess in every sip to offer additional balance.
Senior Director of Marketing Madalyn Weintraub spoke on the Rita's Peppermint Cold Brew Frozen Coffee saying. "We wanted to bring the joy and nostalgia of the holiday season into every sip with the launch of our peppermint lineup. Peppermint is such an iconic flavor for this time of year, and our new Frozen Coffee, alongside the return of our beloved Milkshake, put a fun and frosty twist on the classics our guests love.”
Image Credit: Rita’s Italian Ice & Frozen Custard
Trend Themes
1. Seasonal Cold Coffee Beverages - The introduction of holiday-themed cold coffee beverages represents a growing trend of blending traditional warm flavors with cold formats.
2. Flavor-infused Frozen Coffees - Creating innovative drinks with unique flavor infusions like peppermint can elevate the coffee experience and attract diverse customer segments.
3. Hybrid Dessert-drink Offerings - Combining elements of desserts, such as frozen custards with beverages, offers a novel consumption experience that could redefine traditional drink categories.
Industry Implications
1. Specialty Coffee Shops - Specialty coffee shops can capitalize on festive and limited-time offerings to drive customer engagement and seasonal sales spikes.
2. Food & Beverage Innovation - The advent of new flavor combinations in the food and beverage sector points to a market ripe for experimentation and unique product development.
3. Frozen Dessert Industry - Integrating frozen dessert elements into beverages can cater to a niche market that craves a blend of indulgence and refreshment in one product.
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