Penningtons Styled to Surprise Campaign Wows Unexpected Shoppers
Katherinev123 — November 25, 2011 — Marketing
References: styledtosurprise_ & psfk
Imagine trying on an outfit at a store and looking into the mirror, only to see two firemen in front of you! This is what shoppers experienced at the Penningtons' Mississauga, Ontario, location as part of Penningtons Styled to Surprise campaign.
An initiative created by DDB Canada to give "plus-size fashion a makeover," the Penningtons Styled to Surprise campaign featured a "magic mirror" triggered by a motion sensor. Once a shopper stepped on a strategically placed rectangle on the floor, two firemen appeared in the mirror, descending from poles. The firemen would looked appreciatively at the shopper's outfit and then proceeded to compete against each other for her attention -- for instance, one would offer the shopper flowers while the other would draw a heart on the mirror.
According to the video description, those who share the Penningtons Styled to Surprise video will get a chance to win a $1,000 shopping spree for themselves and a friend.
An initiative created by DDB Canada to give "plus-size fashion a makeover," the Penningtons Styled to Surprise campaign featured a "magic mirror" triggered by a motion sensor. Once a shopper stepped on a strategically placed rectangle on the floor, two firemen appeared in the mirror, descending from poles. The firemen would looked appreciatively at the shopper's outfit and then proceeded to compete against each other for her attention -- for instance, one would offer the shopper flowers while the other would draw a heart on the mirror.
According to the video description, those who share the Penningtons Styled to Surprise video will get a chance to win a $1,000 shopping spree for themselves and a friend.
Trend Themes
1. Interactive Retail Experiences - Creating engaging and interactive experiences in retail stores through the use of technology and unexpected surprises.
2. Embracing Body Positivity - Promoting inclusivity and diversity in fashion by celebrating all body types and sizes.
3. Social Media Marketing Campaigns - Creating viral and shareable marketing campaigns that leverage social media platforms to engage with consumers.
Industry Implications
1. Fashion Retail - Opportunity for fashion retailers to provide unique and memorable experiences to customers, enhancing brand loyalty and driving sales.
2. Marketing and Advertising - Opportunity for marketing and advertising agencies to develop innovative campaigns that resonate with consumers and generate buzz on social media.
3. Technology - Opportunity for technology companies to design and implement interactive solutions that enhance the retail experience and encourage customer engagement.
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