The Penguin Threads Deluxe Classics Series is Cozy
Leslie Chen — February 15, 2012 — Business
References: rachellsumpter & blog.urbanoutfitters
Even if reading isn’t your favorite thing to do, the Penguin Threads Deluxe Classics series will make you appreciate the art of the written word. The series offers new covers for three classic novels.
Commissioned by Penguin’s Creative Director Paul Buckley and designed by Rachel Sumpter, the series combines cozy embroidery with reinvented classic covers. Titles included in the series are literary favorites like ‘Little Women,’ ‘The Wind in the Willows’ and ‘The Wizard of Oz.’ The covers are filled with a wonderful array of colors and capture the wild imaginations of young readers perfectly.
Check out the Penguin Threads Deluxe Classics covers to revisit (or introduce yourself) to some stories that may change your thoughts on the fun of reading.
Commissioned by Penguin’s Creative Director Paul Buckley and designed by Rachel Sumpter, the series combines cozy embroidery with reinvented classic covers. Titles included in the series are literary favorites like ‘Little Women,’ ‘The Wind in the Willows’ and ‘The Wizard of Oz.’ The covers are filled with a wonderful array of colors and capture the wild imaginations of young readers perfectly.
Check out the Penguin Threads Deluxe Classics covers to revisit (or introduce yourself) to some stories that may change your thoughts on the fun of reading.
Trend Themes
1. Embroidered Book Covers - The trend of incorporating embroidery into book covers creates a unique and visually appealing way to showcase classic novels.
2. Reinvented Classics - The trend of redesigning classic book covers offers an opportunity for artists and designers to put a fresh spin on beloved literary works.
3. Visual Storytelling - The trend of using intricate cover designs to visually depict the essence of a story adds a new layer of engagement and intrigue for readers.
Industry Implications
1. Publishing - The publishing industry can explore incorporating embroidered book covers as a marketing strategy to attract readers who appreciate visually appealing designs.
2. Book Design - The book design industry can capitalize on the trend of reinventing classic covers by offering their expertise in creating fresh and eye-catching designs for literary works.
3. Art and Craft Supplies - The art and craft supplies industry can seize the opportunity to provide embroidery materials and tools specifically for creating book covers, catering to the demand from artists and book enthusiasts.
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