The Peeps Concept Shop is All Peeps, All the Time
Robyn Currie — December 15, 2009 — Business
References: washingtonpost & psfk
I never really thought of Maryland as being the Mecca for all things sugary and sweet. Nor did I ever think it would garner the privilege of having cultural phenomenon in its presence, say, over that of New York City. But the Peeps Concept Shop has landed and Oxon Hill Maryland is its home.
The little yellow marshmallow chicks are being celebrated in a variety of ways, from clothes to stationary--even Peeps china. The Peeps Concept Shop will highlight its lengthy history and the recent fascination that has mushroomed around it.
The little yellow marshmallow chicks are being celebrated in a variety of ways, from clothes to stationary--even Peeps china. The Peeps Concept Shop will highlight its lengthy history and the recent fascination that has mushroomed around it.
Trend Themes
1. Sugary Treats Merchandise - Opportunity to create specialty merchandise and clothing related to popular sugary treats like marshmallow chicks.
2. Concept Stores - Opportunity to create concept stores that focus exclusively on one popular product, creating a unique shopping experience for consumers.
3. Nostalgia Marketing - Opportunity to tap into consumer nostalgia by reviving and celebrating popular food products from the past.
Industry Implications
1. Retail - Opportunity for retail businesses to create specialized stores that cater to specific consumer interests and create a unique shopping experience.
2. Fashion - Opportunity for fashion industry to create merchandise themed around popular food items, creating unique and trendy clothing options for consumers.
3. Food and Beverage - Opportunity for food and beverage companies to revive and celebrate nostalgic food products, catering to consumer nostalgia and generating new interest.
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