The 'NOT4U Real Skin Patch' is a Peel-Off Guard Against the Elements
Mary Van Puymbroeck — August 1, 2017 — Lifestyle
References: beautyboxkorea & hellogiggles
This peel-off makeup primer from South Korean brand 'NOT4U' is meant to act as a barrier against one's skin and the elements.
This product uses a strong film-former to create a peel-off barrier for those who choose to wear makeup and those simply looking to protect their skin from every day pollutants. This peel-off makeup primer keeps the elements and makeup out of pores so skin stays fresh and clean all day.
To use, one must apply the NOT4U Real Skin Patch as a thin layer of cream and wait for it to dry. Then, apply makeup normally. At the end of the day, simply peel away cosmetics off like a peel-off face mask.
This product uses a strong film-former to create a peel-off barrier for those who choose to wear makeup and those simply looking to protect their skin from every day pollutants. This peel-off makeup primer keeps the elements and makeup out of pores so skin stays fresh and clean all day.
To use, one must apply the NOT4U Real Skin Patch as a thin layer of cream and wait for it to dry. Then, apply makeup normally. At the end of the day, simply peel away cosmetics off like a peel-off face mask.
Trend Themes
1. Peel-off Makeup Primers - Direct-to-consumer brands are tapping into the growing demand for peel-off makeup primers, providing a convenient and effective alternative to traditional primers.
2. Barrier Skincare Products - The rise of barrier skincare products offers opportunities for brands to develop innovative peel-off solutions that protect the skin from external pollutants and environmental stressors.
3. Film-forming Cosmetic Technology - Cosmetic companies can explore the development of film-forming technologies that create peel-off barriers, presenting a disruptive innovation opportunity in the beauty industry.
Industry Implications
1. Beauty and Cosmetics - The beauty and cosmetics industry can embrace the trend of peel-off makeup primers by introducing their own line of innovative products that offer protective benefits and easy removal.
2. Skincare - Skincare brands have the potential to expand their product offerings by incorporating peel-off skincare products, such as barrier primers, into their existing lineup, catering to consumers' desire for convenience and effectiveness.
3. Direct-to-consumer (D2C) - Direct-to-consumer brands can seize the opportunity to disrupt the traditional retail model by offering innovative peel-off makeup primers directly to customers, leveraging convenience and targeted marketing strategies.
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