Max Azria's Contrasting Response to Herve Leger
Jacqueline Parrish — September 16, 2009 — Fashion
References: maxazria & coutorture
In an ode to post-modernity, Max Azria presented a concise, peek-a-boo, well-thought-out line in stark contrast to his sexually charged Herve Leger show earlier this week.
With only peek-a-boo flashes of skin, it was obvious that the designer's focus was not on salacious sexuality, but on leaving some things to mystery and imagination while still taunting and teasing with minute flourishes of the body.
Implications - The models walked down the runway in neutral makeup to let the fashion statements speak for themselves. The featured images show off simple dresses with cage detailing, angelic knee-length dresses and dresses that have been strategically slashed in various places. The color palette is simple, comprising of neutrals, blacks and whites.
With only peek-a-boo flashes of skin, it was obvious that the designer's focus was not on salacious sexuality, but on leaving some things to mystery and imagination while still taunting and teasing with minute flourishes of the body.
Implications - The models walked down the runway in neutral makeup to let the fashion statements speak for themselves. The featured images show off simple dresses with cage detailing, angelic knee-length dresses and dresses that have been strategically slashed in various places. The color palette is simple, comprising of neutrals, blacks and whites.
Trend Themes
1. Post-modernity Fashion - Disruptive innovation opportunity: Explore minimalistic designs with strategically placed cut-outs and neutral color palettes.
2. Peek-a-boo Style - Disruptive innovation opportunity: Incorporate subtle glimpses of skin in clothing designs to create intrigue and allure.
3. Mystery and Imagination Fashion - Disruptive innovation opportunity: Experiment with leaving certain elements of fashion to mystery and imagination while still maintaining visually stimulating details.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Reimagine traditional fashion designs by incorporating elements of minimalism and playful cut-outs.
2. Apparel Manufacturing - Disruptive innovation opportunity: Develop new manufacturing techniques to create clothing with strategically placed slashes and cage detailing.
3. Makeup and Beauty - Disruptive innovation opportunity: Explore neutral makeup looks that complement and enhance the allure of minimalistic fashion designs.
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