House Hunting by Bike
Jeremy Gutsche — October 7, 2007 — Science
References: pedaltoproperties & springwise
Boulder realtor 'Pedal to Properties' has created an innovative and athletic home buying concept. In short, you hop on a bike and pedal from home to home with your realtor. The theory is that you get a better chance to explore the neighborhood and experience the vibe. The service was launched by Matt Kolb, an Ironman triathlete who wanted to make home buying more enjoyable.
Implications - Along with seeing your potential new neighborhood, you may run into new neighbors on your bike ride and possible meet future friends. Riding the bike also enables you to exercise at a time that you normally wouldn't, since most house hunting takes place inside a vehicle.
Implications - Along with seeing your potential new neighborhood, you may run into new neighbors on your bike ride and possible meet future friends. Riding the bike also enables you to exercise at a time that you normally wouldn't, since most house hunting takes place inside a vehicle.
Trend Themes
1. Sustainable Transportation - Exploring neighborhoods by bike during the home buying process provides an opportunity to promote sustainable transportation options and reduce reliance on cars.
2. Experiential Marketing - The Pedal to Properties concept of house hunting by bike offers an experiential way for realtors to engage with potential buyers and create memorable experiences.
3. Wellness-focused Real Estate - Combining exercise with the home buying process taps into the growing demand for wellness-focused real estate that prioritizes physical activity and healthy lifestyles.
Industry Implications
1. Real Estate - The Pedal to Properties concept disrupts traditional home buying methods and presents an opportunity for real estate professionals to differentiate themselves and attract health-conscious buyers.
2. Transportation - Promoting bike-centric house hunting experiences presents an opportunity for transportation industry players to develop services and infrastructure that cater to active commuters and urban cyclists.
3. Hospitality & Tourism - Partnering with Pedal to Properties or expanding on the concept could offer a unique selling point for hospitality and tourism businesses to attract visitors interested in exploring neighborhoods by bike during their stay.
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