The Old Dominion Peanut Company Branding is Charming
Michael Hemsworth — October 21, 2016 — Lifestyle
References: ebd & thedieline
The Old Dominion Peanut Company branding aims to deliver sweet treats in way that pays homage to the old-fashion treats and the brand. The packaging for the confection brand is the work of the Ellen Bruss Design (EBD) agency and focuses on a neutral color palate and product imagery to convey the time-honored creations.
While a number of consumers are focusing on healthier lifestyles that shift away from indulgent treats, there are others that are on the hunt for foods that are more old-fashioned. This is being targeted by the Old Dominion Peanut Company products that deliver confections that are deliciously simple, free of trans fats and fantastically sweet.
The new packaging designs for Old Dominion includes packets, resealable bags as well as plastic party containers for entertaining.
While a number of consumers are focusing on healthier lifestyles that shift away from indulgent treats, there are others that are on the hunt for foods that are more old-fashioned. This is being targeted by the Old Dominion Peanut Company products that deliver confections that are deliciously simple, free of trans fats and fantastically sweet.
The new packaging designs for Old Dominion includes packets, resealable bags as well as plastic party containers for entertaining.
Trend Themes
1. Nostalgic Packaging Design - Embrace the past with packaging that pays homage to old-fashioned treats and conveys a sense of nostalgia.
2. Simple and Wholesome Treats - Capture the attention of consumers seeking deliciously simple snacks that are free of trans fats and healthier than indulgent treats.
3. Resealable and Party-friendly Containers - Offer convenience and versatility with resealable bags and plastic party containers for easy snacking and entertaining.
Industry Implications
1. Confectionery - Innovate in the confectionery industry by reimagining packaging designs and creating simple yet irresistible treats.
2. Food Packaging - Create disruptive packaging solutions that evoke nostalgia and provide convenience for a variety of food products.
3. Healthy Snacks - Meet the needs of health-conscious consumers by offering simple and wholesome snacks that are free of trans fats and other additives.
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