Peak Harvest Produce by Lidl Raises Funds for Hospitals
Michael Hemsworth — January 6, 2023 — Marketing
References: lidl & progressivegrocer
Peak Harvest Produce by Lidl is being launched as a private label produce line that will raise awareness and funds for a good cause. The produce line will support Children's Miracle Network (CMN) Hospitals by donating 1% of every purchase, up to $250,000, for all of January 2023. The funds will be targeted towards 18 designated hospitals that are located in several of the brand's markets on the east coast of the US.
Chief Product Officer Stefan Schwarz spoke on Peak Harvest Produce by Lidl saying, "We could not imagine a better way to launch this new produce line than by fundraising together with Children’s Miracle Network Hospitals to support healthy eating initiatives across their network of children’s hospitals along the East Coast. The roadmap to healthy living always begins with a healthy diet.”
Chief Product Officer Stefan Schwarz spoke on Peak Harvest Produce by Lidl saying, "We could not imagine a better way to launch this new produce line than by fundraising together with Children’s Miracle Network Hospitals to support healthy eating initiatives across their network of children’s hospitals along the East Coast. The roadmap to healthy living always begins with a healthy diet.”
Trend Themes
1. Social Good Produce Campaigns - Businesses are launching private label produce lines that support good causes, giving consumers the opportunity to make a positive impact with their purchases.
2. Donation-based Marketing - More brands are incorporating charitable donations into their marketing strategies, inspiring consumer loyalty through social responsibility.
3. Cause-focused Partnership - Partnerships between brands and charity organizations are becoming increasingly popular as companies seek to align themselves with meaningful causes and create social impact.
Industry Implications
1. Retail Industry - Grocery retailers are finding innovative ways to encourage consumers to make healthier food choices while also supporting notable causes.
2. Marketing and Advertising Industry - The rise of donation-based marketing is expanding opportunities for advertisers to reach their target audience through socially-responsible campaigns.
3. Charity and Non-profit Industry - Charity organizations of all sizes are partnering with businesses to promote their mission and raise funds through cause-focused partnerships.
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