Whataburger Has New Peaches & Cream Shake for Summer
Katherine Pendrill — July 11, 2021 — Lifestyle
References: stories.whataburger & chewboom
Peaches are a classic summer fruit and what better way to enjoy them than in the form of a big Peaches & Cream Shake.
Whataburger's new Peaches & Cream Shake combines real ice cream with a creamy blend of peach and vanilla flavors. The new flavor is available from participating Whataburger locations for just a limited time, making it the perfect summertime treat. As Whataburger's Senior Vice President and Chief Marketing Officer Rich Scheffler explains, "Our shakes are known as some of the best shakes customers can get, and we expect the new Whataburger Peaches & Cream Shake to live up to that reputation and become a summer must-have."
The new Peaches & Cream Shake represents the brand’s tenth limited-time flavor, following the success of other specialty shake flavors such as banana, coffee, pineapple, and salted caramel.
Image Credit: Whataburger
Whataburger's new Peaches & Cream Shake combines real ice cream with a creamy blend of peach and vanilla flavors. The new flavor is available from participating Whataburger locations for just a limited time, making it the perfect summertime treat. As Whataburger's Senior Vice President and Chief Marketing Officer Rich Scheffler explains, "Our shakes are known as some of the best shakes customers can get, and we expect the new Whataburger Peaches & Cream Shake to live up to that reputation and become a summer must-have."
The new Peaches & Cream Shake represents the brand’s tenth limited-time flavor, following the success of other specialty shake flavors such as banana, coffee, pineapple, and salted caramel.
Image Credit: Whataburger
Trend Themes
1. Limited-time Specialty Shakes - Opportunity for fast-food chains to capitalize on seasonal or themed limited-time shakes to drive customer traffic.
2. Nostalgic Flavors - Opportunity for food and beverage companies to introduce nostalgic flavors to attract consumers seeking familiar comfort during uncertain times.
3. Milkshake Innovation - Opportunity for food companies to experiment with new flavor combinations and ingredients to differentiate their milkshake offerings and appeal to adventurous consumers.
Industry Implications
1. Fast Food - Fast-food chains can leverage limited-time specialty shakes to drive foot traffic, increase sales, and differentiate themselves from competitors.
2. Food and Beverage - Food and beverage companies can introduce nostalgic or innovative flavors to meet consumer demand for familiar or adventurous taste experiences.
3. Hospitality - Hotels, resorts, and other hospitality establishments can incorporate seasonal or local ingredients into their milkshake offerings to create unique and memorable dining experiences.
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