The Counter PB&J Burger Has a Sweet, Savory Flavor Profile
Michael Hemsworth — April 9, 2022 — Marketing
References: thecounter & chewboom
The Counter PB&J Burger is arriving as a savory twist on the classic childhood sandwich that is likely to be a hit amongst consumers seeking out a new option to try out. The burger features an all-natural Angus beef patty that's layered with American cheese, a secret peanut butter sauce, jelly ketchup, mixed greens and fried onion strings, all on a multigrain bun. The burger comes served with a side of the two peanut butter and jelly-themed sauces for dunking.
The Counter PB&J Burger is arriving alongside the Ultimate PB&J Shake that starts off with a peanut butter shake made using premium vanilla bean ice cream. The shake is then topped with two scoops of ice cream, whipped cream, grape jelly and two mini PB&J sandwiches.
Image Credit: The Counter
The Counter PB&J Burger is arriving alongside the Ultimate PB&J Shake that starts off with a peanut butter shake made using premium vanilla bean ice cream. The shake is then topped with two scoops of ice cream, whipped cream, grape jelly and two mini PB&J sandwiches.
Image Credit: The Counter
Trend Themes
1. Childhood-inspired Burgers - Restaurants can explore playful and nostalgic flavor combinations to entice customers to try unique menu items in a crowded market.
2. Innovative Shake Offerings - Adding unconventional ingredients and toppings to shakes can increase customer interest and provide unique culinary experiences.
3. Multifunctional Sauces - Experimenting with unexpected ingredient combinations can create signature sauces that enhance the flavor profile of a dish.
Industry Implications
1. Fast Casual Restaurants - These types of establishments can offer creative menu items that appeal to a broad range of consumers.
2. Burger Chains - Burger chains can adapt their menus to include specialty items inspired by nostalgic foods to attract younger generations and differentiate themselves from competitors.
3. Ice Cream Parlors - Incorporating unique and unconventional flavors into their menu can provide customers with new and exciting taste experiences.
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