The PayTunes App Replaces Ringtones With Advertisements
Mishal Omar — May 3, 2017 — Tech
References: play.google & paytunes.in
PayTunes is an app that smartphone users can download in order to get money each time they receive a call throughout the day.
The app is simple to use and does not affect people's day-to-day cellphone usage like other payout apps might. Instead, it simply requires that the app is downloaded and that it replaces the user's ringtone with advertisements each time they receive a call. For each call the user receives, they earn a small amount of points that eventually build up and translate to dollars that the user can take advantage of to pay off their data, or pay other bills using MobiKwik.
The PayTunes app is able to provide an incentive for people to use it, since it requires very little effort on their part and offers moderate, long-term benefits.
The app is simple to use and does not affect people's day-to-day cellphone usage like other payout apps might. Instead, it simply requires that the app is downloaded and that it replaces the user's ringtone with advertisements each time they receive a call. For each call the user receives, they earn a small amount of points that eventually build up and translate to dollars that the user can take advantage of to pay off their data, or pay other bills using MobiKwik.
The PayTunes app is able to provide an incentive for people to use it, since it requires very little effort on their part and offers moderate, long-term benefits.
Trend Themes
1. Incentivized Advertisements - This trend presents disruptive innovation opportunities by providing users with monetary incentives for watching targeted ads.
2. Micro-earning Apps - This trend opens up opportunities for disruptive innovation by allowing users to earn small amounts of money through everyday activities like receiving phone calls.
3. Monetization of Smartphone Usage - This trend creates disruptive innovation opportunities by finding new ways to generate revenue from smartphone usage, such as replacing ringtones with ads.
Industry Implications
1. Mobile Advertising - This industry can leverage the trend of incentivized advertisements to engage users with targeted ads and generate revenue.
2. Financial Technology (fintech) - This industry can explore the trend of micro-earning apps to provide innovative financial solutions that help users earn money through everyday activities.
3. Mobile App Development - This industry can tap into the trend of monetizing smartphone usage by creating innovative apps that offer users monetary benefits for engaging with ads.
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